Sport business commentator Tom Mayenknecht proposes that leagues do even more in the way of alternate telecasts to further customize fan content and engagement.

Sport business commentator and brand management executive Tom Mayenknecht rolls out the top three sport business stories of the week on The Sport Market, including Thanksgiving NFL television numbers, LA Dodgers spending and contract creativity and Cadillac joining Formula 1 in 2026.

Our Buy & Sell panel comprised of Jon Festinger, Aziz Rajwani, Elan Chark and host Tom Mayenknecht debate what we’re buying, selling and holding in the stock market of sport, talking BC Lions, Vancouver Whitecaps FC, and the Vancouver Canucks.

Torben Rolfsen takes a lighter side take on the business of sport, including Canadian hockey goaltending for the upcoming Four Nations Face-Off.

Steve Ewen of The Province joined The Sport Market to go around the horn on the Vancouver Canucks of the NHL, MLS Vancouver Whitecaps FC, A-league Vancouver Canadians, WHL Giants, NLL Vancouver Warriors and more.

Canucks Connected host Joey Kenward joins The Sport Market to preview his visit with Dana Murzin and Ron Delores and explains what he thinks set the 1994 team apart.

Tom Mayenknecht hosts. In Hour 4, Tom is joined by Jon Festinger and Aziz Rajwani for a look at the back pages of the Province Sports section in the Weekend Extra. Plus, Joey Kenward and Steve Ewen join the show. 

Tom Mayenknecht hosts. In Hour 3, Tom is joined for the Buy and Sell Panel by Jon Festinger, Aziz Rajwani and Sport Market producer Elan Chark to break down the biggest stories in BC sports. 

Tom Mayenknecht hosts.  In Hour 2, law professor and former sports executive Jon Festinger joins the show for a weekly look at the Good, the Bad, and the Ugly practices in the business of sport. 

Tom Mayenknecht hosts. In Hour 1, Tom tackles the top three sport business stories of the week in the Sport Market Podium and Power Rankings.