The Sporting Blog Podcast

Today’s podcast guest is the multi-talented journalist and broadcaster Georgie Frost

Georgie Frost is a sports and finance journalist and broadcaster. She cut her teeth at the sharp end of sports journalism as a local journalist in Newcastle, before moving South and beginning her journey on air with BBC Radio. She wears a number of hats but is currently knocking download home runs out of the park with the ThisIsMoney Podcast.

We invited George on to have a chat about her life in sport, where the future of broadcast is headed and of course, her favourite dog.

Things we talk about on today’s podcast;

Local journalism in Newcastle and interviewing Roy Keane!

Working as a woman in sport in a traditional ‘hotbed’ town like Newcastle

Coaching Football and why she decided to get coaching qualifications

Observations about barriers to entry for women coaches (TBF this was mainly Oli ranting)

Podcasting, broadcasting and why she loves radio

Previously having a Wimbledon season ticket, missing football and how sport has brought her family closer together

Favourite Dog (2 in this case)

Was great to chat with Georgie and we hope to have her back on in the future to see if the dial is moved on any issues at all.

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Nikita Buffee works for Allied Esports, looking after their BD and Partnerships. We were lucky enough to grab some time with him to have a long distance chat about all things esports and gaming.

What are you talking about?

How he got into esports and what Allied do within this vibrant industry

The early 90s, Gameboy, Playstation 1 and Halo

The live event experience - including his occiaisonal role as a caster

Marketing in esports, specifically the influencer led side of things

Gaming as home entertainment

Powerful Storytelling in games such as God of War, GTA V etc

How brands take advantage of the commercial opportunity - segmentation and value

Conventions, parties and the esports scene in general

Favourite Dog

If you want to contact Nikita to discuss esports or the industry in general, you can catch up with him on LinkedIn.

Please subscribe to The Sporting Blog Podcast (if you like it)

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Don’t forget to check out The Sporting Blog for more stuff you didn’t know you needed to know!

Merrick Haydon has been in the sports marketing game for some time, so who better to talk us through living with corona, live events in 2021 and the future of fan engagement.

On this show, amongst other things, we cover:

An introduction to rEvolution and what a sports marketing agency does

The importance of measuring ROI for brands and rights holders

Coronavirus and the live sports event space

What the sports world looks like from an events perspective in 2021

How will big events deal with the possibility of no fans being in attendance?

The future of fan engagement

Merrick’s favourite dog

As ever you can find us in all the places you get your podcasts.

Apple Podcasts

Google Podcasts

Spotify

TuneIn

Also please follow The Sporting Blog on Social Media!

Facebook

Instagram

Twitter

Don’t forget to check out The Sporting Blog for more stuff you didn’t know

Mike Harley is the owner of two F45 businesses, one in central London, and one in Milton Keynes. A former army officer, he is also an EOS implementer and management consultant.

We wanted to talk to someone in the ‘fitness industry’ who didn’t make their living through posting pictures and selling affiliate products. Someone who has been affected by Coronavirus in a very specific way, and who could tell us a bit about it. So we spoke to Mike.

In this episode we cover:

What is F45 and the brand ethos?

How F45 and Mike’s businesses have been affected by Covid-19

Where Covid leaves the fitness industry in 2020 and what lies next

How a community based approach could be the way forward

Working with influencers and marketing a group fitness product

Mike’s favourite type of dog

As ever, please subscribe to the Podcast and if you are able to, please leave a review!

As ever, check out The Sporting Blog for all sorts of stuff relating to sport, fitness and the sports industry.

A little edit to what Mike said at around 26 minutes… F45 may be merging with Crescent, not Carnival.

It’s a balmy 29 degrees, the world is emerging from lockdown and we are at the height of Summer. What better way to spend the day but in a pub garden, sipping a frosty beer or sparkling rose? Talking to Oli from your kitchen table of course.

This week we are very lucky to be joined by the multi-talented Immy Barclay. A sports presenter based in the UK but with an international outlook on life, and a colourful career story. She has worked in Moto GP, Golf, Tennis and Football with Manchester United.

We talk a little bit about her time covering Red Bull Rookies, and how that helped shape her presenting style and use her flair for languages to really open up the athletes taking part. We also touch on her work in Golf, and how some of her favourite moments in sport have come in a golf buggy! .

We discuss how sports differ in terms of media approach and how the lockdown has led to her IGTV series #KeepTheBallRolling, where she interviews women in sport, as suggested by the previous guest! A great idea and one to watch.

We pass the summer afternoon discussing Instagram, the importance of remaining focused on the positives and how before her TV career had started, a 4 month sabbatical in Brazil led to an interview with surf legend Kelly Slater, and the drive to carve out a career in sport.

We also discover the all important ‘favourite dog’ fact, and frankly, did not see it coming.

All that was missing was that beer.

Check out more from The Sporting Blog on our website

Where else would we go this week… we had horse racing on ITV and Sky Sports every day this week with Royal Ascot.

We also had the return of the Premier League… this weeks main talking points;

Stradivarius🏇 - not the violin

Sheffield United ‘goal’ that was somehow not given

Fernandes cheating but not being punished

Guests coming up this week - Immy Barclay and Merrick Haydon.

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Many large blog networks do not pay writers for their work. Instead there is the promise of learning, sharing your name around and all sorts of other bullshit. The truth is, people should be paid for work.

Oli gets into a rant about this before calming down and introducing a piece that we published today from new writer, Charlie Rowan. Charlie is only 14 and is just embarking on his career, and we are going to support him 100%.

His article is the first part in a series about Bury Football club and their expulsion from the EFL, and what the future might hold.

The article is here and I know he would appreciate any feedback!

Stay cool, and please do subscribe and leave a review if you have the time!

We searched Google for “best sports brands”

This resulted in a huge number of results as you might imagine but the ‘snippet’ that came at the top of the results was what we used for this podcast.

We cover;

The results and who wrote the article that features in the Google Snippet.

How websites write these sorts of articles and why they are SEO magnets

Why you should not trust the first results you see if using information for a paper, research, work etc

A run down of the 10 brands that are suggested as ‘the best’

A little bit of insight into the world of content marketing

I also reference an article to Kabaddi which is here

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A must for any football fans who are interested in the business side of sport, or are interested in how football works outside of the Premier League Bubble. Fascinating stuff.

In today’s episode we cover:

The economics of Russian Football and how clubs are financed

Media rights and issues with viewing figures

The product of Russian Premier League Football and competitive balance

Zenit St Petersburg and Gazprom

FC Ufa - a model for the future?

World Cup 2018, hooliganism (or lack of it) and the legacy it left

The future of Russian Football

Follow Elena on Linkedin and Instagram

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On today’s Sporting Blog Podcast we go back to the internet to find out what questions people are asking about the worlds most popular sport. Football

Oli looks at 80 of the worlds most common questions about football, of which there are many duplicates so don;t worry, he won’t be answering all 80 of them!

Some show notes;

The full list of questions is available here.

We reference an article about the best up and coming football talent in the UK, that is HERE.

I also reference how I picked a baseball team to support which is HERE.

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Also if you are looking to by anything football related for Fathers day, we have a good selection of memorabilia here