Paul Sickmon joins us to talk about advertising in the sports world and how it changes moving forward.

This week's Cover Story takes a look at the fascinating tale of how Penn State ended up getting into the Big Ten, and all of the drama that surrounded it. David Jones of PennLive helped us share the story.

In this week's episode, we hear check out some of the classic moments in the Big Ten in the early-mid 90's while hearing how Penn State got into the Big Ten thanks to David Jones. We also find out what it is like to be the chair of the College Football Playoff Committee as Gary Barta shares his experience with us. The Crew talks with Paul Sickmon of Knox Sports about sports advertising in a post pandemic world.

The Chair of the College Football Playoff Committee, Gary Barta, shares what the experience has been like for him.

Chris Aumueller of FanWord helps us break down how his company is helping institutions today, and what the future of NIL and student-athletes look like.

The Sports Life Crew caught up with ESPN College Basketball Broadcaster Fran Fraschilla to take a look at the proposed rule changes this year and the transfer portal.

Purdue Boilermakers' Legend Leroy Keyes passed away last week, and we pay tribute to him and his journey with this week's Cover Story.

Purdue Boilermakers' Legend Leroy Keyes passed away last week, and we pay tribute to him and his journey with this week's Cover Story.

Check out this week's episode where we take a listen to the sounds of the week, diving into the early 90's, and pay tribute to one of the greatest Big Ten Football players ever, Leroy Keyes. We tackle the proposed rule changes with Fran Fraschilla and discuss the NIL potential and partnerships with universities with Chris Aumueller of FanWord.

Tracy Wolfson joined us on this week's episode of The Sports Life to talk about this year's Final Four and her career as a whole!