In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.

Hosted on Acast. See acast.com/privacy for more information.