In this episode of The Spot, Doug Davidoff, Juli Durante, Max Cohen, and George B. Thomas break down their thoughts on the the topic of lead scoring, company scoring, and apple sauce or squeezing the juice from an apple vs. an orange. What? Yep, we went there. Sit in as we talk about when you don't need lead scoring vs. when you do and, what elements have to be in place for it to be effective.
Buckle up, this one gets bumpy along the way.