In this podcast episode, Charlotte explores the importance of understanding buyer psychology and the four distinct buyer types: analytical, driver, expressive, and amiable. She emphasizes the need for businesses to create content that resonates with all buyer types to enhance social media engagement and sales. Charlotte shares insights on how to tailor marketing strategies to meet the needs of different buyers, providing practical examples and actionable advice for listeners to implement in their own businesses.

Chapters

00:00 Introduction to Buyer Psychology

00:27 Understanding the Four Buyer Types

02:52 The Analytical Buyer: Data-Driven Decisions

06:29 The Driver Buyer: Results-Oriented Approach

08:14 The Expressive Buyer: Storytelling and Emotion

09:58 The Amiable Buyer: Building Trust and Relationships

13:26 Applying Buyer Psychology to Marketing Strategies

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Connect with Buttered Branding on Instagram ⁠⁠HERE⁠⁠

Connect with Charlotte on Instagram HERE

Visit our agency website ⁠⁠HERE

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sales psychology, buyer types, social media strategy, content marketing, customer engagement, marketing psychology, sales strategies, audience targeting, buyer personas, content creation

In this episode, Charlotte discusses the marketing strategies and brand perception of Liquid IV, a popular electrolyte drink. She explores how Liquid IV has positioned itself in the market, particularly its association with hangovers, and the impact of word-of-mouth marketing. The conversation also delves into the implications of mass market branding versus niche marketing, and offers key takeaways for business owners regarding brand identity and consumer perception.

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Chapters

00:00 Introduction to Liquid IV and Its Market Positioning

03:12 Brand Association and Consumer Perception

06:39 The Power of Word of Mouth Marketing

09:58 Mass Market Branding and Its Implications

12:01 Key Takeaways for Business Owners

___________________________

Connect with Buttered Branding on Instagram ⁠HERE⁠

Connect with Charlotte on Instagram HERE

Visit our agency website ⁠HERE

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Keywords

Liquid IV, electrolytes, sports drinks, brand perception, marketing strategies, word of mouth, hangover cure, mass market, niche branding, consumer behavior

In this episode, Charlotte discusses the critical differences and interconnections between brand strategy, marketing strategy, and social media strategy. She emphasizes the importance of establishing a strong brand foundation as the core of any successful marketing efforts. The conversation explores how each strategy plays a unique role in business growth and customer engagement, highlighting the need for a cohesive approach to effectively reach and resonate with target audiences.

Chapters

00:00 Understanding Brand, Marketing, and Social Media Strategies

05:52 Diving into Marketing Strategy

09:15 The Importance of Social Media Strategy

13:30 Integrating Brand, Marketing, and Social Media Strategies

Keywords

brand strategy, marketing strategy, social media strategy, business branding, marketing, audience engagement, content strategy, brand awareness, customer acquisition, digital marketing

Connect with Buttered Branding on Instagram HERE

Connect with Charlotte on Instagram HERE

Visit our agency website HERE

In this episode, Charlotte Fortin explores the parallels between fitness and entrepreneurship, emphasizing the importance of discipline, consistency, and personal growth. She discusses how small daily habits can lead to significant results over time, the necessity of tracking progress, and the value of investing in oneself for accelerated growth. The conversation highlights the challenges of perfectionism and the need for rest and recovery in both fitness and business endeavors.

Chapters

00:00 The Intersection of Fitness and Entrepreneurship

07:04 Discipline vs. Motivation: The Key to Success

11:18 Tracking Progress and Making Adjustments

16:19 Investing in Yourself for Faster Growth

Keywords

fitness, entrepreneurship, discipline, motivation, consistency, personal growth, tracking progress, investing in yourself, health journey, business success

In this episode, Charlotte Fortin discusses the importance of understanding your ideal audience for effective selling. She emphasizes that many businesses fail to connect with their audience because they create content based on assumptions rather than actual needs. By shifting focus from product features to the benefits that solve specific problems, businesses can create more engaging content. Charlotte also highlights the significance of social proof and audience engagement in building trust and facilitating sales.Chapters

00:00 Understanding Your Ideal Audience

04:16 Creating Content That Converts

06:32 Engagement and Next Steps

Keywords

ideal audience, content creation, social proof, marketing strategies, audience engagement

In this episode, Charlotte discusses her insights from reading 'How to Win Friends and Influence People' by Dale Carnegie. She emphasizes the book's timeless principles on building relationships, effective communication, and personal development. Charlotte shares her reading strategies, key takeaways, and the importance of empathy in interactions, making a case for the book's relevance in today's world.
Keywords

Dale Carnegie, How to Win Friends and Influence People, personal development, business relationships, communication skills, empathy, reading strategies, book review

In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.

Chapters

00:00 Introduction to Branding Mistakes

01:17 The Importance of a Clear Brand Identity

09:01 Inconsistent Messaging and Its Impact

15:38 Branding Without a Clear Strategy

23:36 Understanding the Customer Journey

Keywords

branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity

In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another.

Chapters

00:00 Introduction to Balancing Business and Motherhood

04:08 The Myth of Having It All

08:39 Time Management Strategies for Moms

12:13 Mental Health and Stress Management

16:15 Setting Boundaries and Self-Care

19:21 Conclusion and Call to Action

Keywords

business, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship

In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity.

Chapters

00:00 Introduction to Camera Shyness

02:33 Understanding the Importance of Showing Up on Camera

05:28 Practical Tips for Overcoming Camera Shyness

07:55 Building Confidence Through Practice

10:36 Final Thoughts on Being on Camera

Keywords

camera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok

In this episode, Charlotte Fortin returns to her podcast after a hiatus, sharing her journey of personal and professional growth. She discusses her experiences with imposter syndrome, the evolution of her business, and her commitment to providing valuable content through the podcast. The structure will include episodes focused on business tips and personal branding, health, and fitness, aiming to create unfiltered conversations about the realities of entrepreneurship, especially for women.

Chapters

00:00 Welcome Back and New Beginnings

03:56 Growth and Business Journey

07:03 Podcast Structure and Themes

Keywords

podcast, business, marketing, branding, entrepreneurship, imposter syndrome, personal development, motherhood, health, fitness