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The "Spring Clean": Deleting 30% of our Content Strategy
It is time for a Spring Clean of our content strategy. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.
It is time for a Spring Clean. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.
Watch the video: https://youtube.com/live/OcGapB8Iavs
đź“ť On The Agenda:
The Audit: Exactly what we are quitting in Q1.
The Numbers: The truth about our February traffic & revenue.
The Plan: Our simplified, "essential-only" plan for March.
đź“Š The "News Desk" (Trends We Are Watching):
March Content Ideas: What you should be promoting, updating, and creating right now.
Instagram vs. Snapchat: The leaked "rival app" being testing—is the "Social" coming back to Social Media?
The Video Podcast War
Who is this for? Content creators and bloggers who feel overwhelmed and need permission to do less to grow more.
👇 Question: What is one thing you need to DELETE from your to-do list this month?
LINKS & RESOURCES
Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90
75 Hard Challenge: https://youtu.be/J_UdE8wcWZ4
TIMESTAMPS
00:00 March Board Meeting Kickoff
01:08 February Audit Fran Check-In
03:02 Simplify and Post Less
06:45 Rank Your Core Platforms
08:53 February Traffic and Seasonality
10:01 March Plans and Repurposing
18:55 March Content and Traffic Trends
23:57 Video Podcasting Shakeup
28:02 Fran Tests Spotify Video
31:07 Spotify Clips Boosts
32:09 Why YouTube Differs
33:34 Go Live and Grow
34:25 Simple Video Setup
35:40 Short Form Supports Long
36:03 Podcast vs YouTube
38:22 YouTube Algorithm Example
41:24 Time Saving Repurposing
43:23 Netflix Apple Spotify Shift
47:06 Instagram Instance Test
49:45 Does Instance Make Sense
56:47 One Stop Shop Trend
59:34 Wrap Up and Coworking
SOURCES:
https://newsroom.spotify.com/2026-01-07/spotify-partner-program-updates/
https://www.hollywoodreporter.com/business/digital/netflix-video-podcasts-1236417771/
https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/
https://www.businessinsider.com/instagram-meta-working-on-internal-prototype-disappearing-messages-snapchat-2026-2
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By Francesca & VictoriaIt is time for a Spring Clean of our content strategy. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.
It is time for a Spring Clean. In this monthly Board Meeting, we are auditing our business and deleting the tasks that are just distractions. We are also breaking down the massive shift happening in video podcasting and Instagram right now.
Watch the video: https://youtube.com/live/OcGapB8Iavs
đź“ť On The Agenda:
The Audit: Exactly what we are quitting in Q1.
The Numbers: The truth about our February traffic & revenue.
The Plan: Our simplified, "essential-only" plan for March.
đź“Š The "News Desk" (Trends We Are Watching):
March Content Ideas: What you should be promoting, updating, and creating right now.
Instagram vs. Snapchat: The leaked "rival app" being testing—is the "Social" coming back to Social Media?
The Video Podcast War
Who is this for? Content creators and bloggers who feel overwhelmed and need permission to do less to grow more.
👇 Question: What is one thing you need to DELETE from your to-do list this month?
LINKS & RESOURCES
Fix Your Brand Challenge: https://youtu.be/M8ZPlEzd_90
75 Hard Challenge: https://youtu.be/J_UdE8wcWZ4
TIMESTAMPS
00:00 March Board Meeting Kickoff
01:08 February Audit Fran Check-In
03:02 Simplify and Post Less
06:45 Rank Your Core Platforms
08:53 February Traffic and Seasonality
10:01 March Plans and Repurposing
18:55 March Content and Traffic Trends
23:57 Video Podcasting Shakeup
28:02 Fran Tests Spotify Video
31:07 Spotify Clips Boosts
32:09 Why YouTube Differs
33:34 Go Live and Grow
34:25 Simple Video Setup
35:40 Short Form Supports Long
36:03 Podcast vs YouTube
38:22 YouTube Algorithm Example
41:24 Time Saving Repurposing
43:23 Netflix Apple Spotify Shift
47:06 Instagram Instance Test
49:45 Does Instance Make Sense
56:47 One Stop Shop Trend
59:34 Wrap Up and Coworking
SOURCES:
https://newsroom.spotify.com/2026-01-07/spotify-partner-program-updates/
https://www.hollywoodreporter.com/business/digital/netflix-video-podcasts-1236417771/
https://www.apple.com/newsroom/2026/02/apple-introduces-a-new-video-podcast-experience-on-apple-podcasts/
https://www.businessinsider.com/instagram-meta-working-on-internal-prototype-disappearing-messages-snapchat-2026-2