In part 2, we chat to Vanessa, Comm/Law student at Usyd and creative director, content creator, consultant and founder at ness, about how to create a strong business brand and personal brand. We ask Vanessa for advice on how to build a brand and social media presence for our businesses, as this is often crucial to success but something we struggle with. We also talk about why it's important to have a distinct personal brand and how these concepts can be applied to building and showcasing your personal brand to stand out in recruiting, at work and beyond.