The Stack

FlowHub is a cannabis retail management platform, offering point of sale software, compliance management and inventory tracking software.  FlowHub has profited off record-breaking weed sales in recent years—hitting 25 billion in 2021.  VP of Marketing Anne Fleshman is all about leveraging a content marketing strategy for FlowHub to drive organic growth.  Anne joins FlowHub with some amazing experience, having previously been the director of marketing at AutoPilot. 

Anne’s doing brilliant personal touches like luring dispensaries in with cookies.  Who would have thought giving cookies to stoners would be such a simple and effective marketing strategy?  She’s also sending out swag to her customers and working on generating personal relationships with budtenders.  Some of Anne’s favorite tools in her stack are Craft as her CMS, Autopilot for marketing automation, Looker for BI, Salesforce for her CRM, and Google Optimize to run tests.  We’ll uncover how Anne’s using these tools to drive revenue for FlowHub. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Monster Lead Group is a data-driven direct mail company and developer of marketing & sales technology.  They work with clients in financial services and the mortgage industry.  Mail is likely not the first thing you think of as martech—but it can be extremely effective when combined with a killer tech stack.  As VP of Sales and Marketing, Martin is focused on building a lean and efficient stack to drive revenue.  He’s a big believer in always clearly identifying a problem before finding a martech solution to avoid building a bloated and cumbersome stack. 

Martin’s goal with Monster Lead Group is to help a billion customers make better informed financial decisions.  His stack includes tools like ZoomInfo for lead generation, Gong.io for AI-driven insights and Lucky Orange for heat maps and replays. We’ll dive into the outbound strategy Martin references that helped Aaron Ross secure 100 million in revenue for Salesforce.  This involves breaking down leads into the categories; spears, nets and seeds. We’ll dissect the power of language and communication in sales and how incorporating human error into automated interactions can help increase believability. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. 

Robokiller is a mobile app that blocks annoying spam calls and telemarketers.  As VP of Marketing, Giulia Porter is all about creating an efficient mobile tech stack that drives revenue.   Prior to Robokiller she was a customer success manager at HubSpot.  She wants the martech world to give mobile more love.  She advocates for tools like AppsFlyer, Leanplum and her personal favorite Looker to optimize the mobile tech stack.   

In this episode, she shares her insights on mobile attribution; how it’s actually easier than web attribution because a mobile app typically has only a couple touches before someone installs the app.  She also shares how Robokiller has been finding direct mail to be effective and why depending on your ICP, this might be a great route to consider.  She also shares how Robokiller learned the hard way why load testing is so crucial when their app crashed due to a flood of customers after a nightly news spot. 

If you want to learn more about Giulia’s perspectives on mobile tech stacks, we highly recommend her 2019 article “Stacking Your Tech Stack for Mobile App Growth”. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level. 

This week, we uncover the tech stack that’s driving revenue for unified customer experience management platform Sprinklr.  They use AI to create insight-driven strategies. They’re crushing it with revenues of over $400 million and growth of 10, 20, and even 30 percent in recent years.  We caught up with Jared Gardner, VP of Demand to learn what tools are driving success for Sprinklr. 

Jared has a unique perspective honed from working in SEO and demand gen roles at Red Door Interactive, Qualtrics and Service Titan before joining Sprinklr.  The thing that Jared’s getting jazzed about at the moment in his stack is unification.  He’s pumped about how routing data to a centralized location to be analyzed is helping to deliver highly personalized content to customers.  We’ll also talk about how to avoid silos and messy CRMs across your company's stack and how in Jared’s opinion the so-called “death of the cookie” may be a bit overblown. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

This week we uncover the tech stack that’s driving the growth of Product School.  They’re the global leader in product management training and secured $25 million in investment in 2021.  In our conversation with CMO Roland Smart, we learn that Product School is forecasting significant growth in the next few years.  

Roland’s currently focused on building a solid foundation with his stack.  He’s all about making sure that his tools will not only support the company now but will continue to work as the company grows.  He shares insights into building communities with your stack and the importance of community in growing your brand.  He’s also got some unique perspectives on personalization and how a personal touch can help drive revenue. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

In this week’s episode we take a deep dive into the tech stack that’s behind the success of ShipBob, a global shipping fulfillment solution for Ecommerce, Direct To Consumer and B2B brands.  We catch up with CMO Casey Armstrong to uncover what tools are driving the success of the company, currently valued at a billion dollars.  

Casey's advice for the stack is simple ⁠— literally.  A bloated and cumbersome tech stack explodes under the weight of useless, dead or unusable tools that cause a ripple effect through your entire stack.  Our host, Dan McGaw of McGaw.io shares insights into what this might look like in a scenario known as the stackpocalypse.  We learn how Casey drives growth by getting alignment across his teams.  We’ll hear why it's important to build the stack you’ll still want in the future to avoid swapping tools out amidst growth. 

Join us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack. 

Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.

Coming Spring 2022.