In this episode, I sit down with Dr. Diana Smith, someone whose name comes up again and again when it comes to finances, money mindset, and running a profitable practice.
I wanted to have this conversation because I see it all the time. Practice owners are busy, fully booked, and still feel like they are not making any money. I have been there too.
We talk about the Profit First model and why taking profit first instead of last can completely change how a practice operates. More importantly, we go deeper into what is really happening underneath it all.
In this conversation, I share
• Why being busy does not always mean being profitable
• How I personally approach Profit First in my own business
• What happens when there is no structure around money
• The mindset shifts that come with stepping into a CEO role
Diana also shares her story, including what happened when she lost a significant amount of money during a buildout, how it impacted her mentally and emotionally, and what she had to do to rebuild.
We also get into real talk about responsibility, decision-making, and what it takes to move forward when things feel hard.
If things feel messy, overwhelming, or unclear in a practice right now, this is a good place to start.
If this conversation resonated and finances are something being worked through right now, I highly recommend connecting with Diana and her work. You can learn more or reach out at chirobabe.com.