What does it really take to create high-quality nutritional supplements? Charlie DuBois, Chairman and CEO of Standard Process, pulls back the curtain on the 95-year journey of this family-owned company that's refusing to compromise on whole food nutrition.

Starting with his unusual path from electrical engineer to supplement company leader, Charlie shares how he borrowed "more millions than years of age" at just 29 to purchase the family business from his great-aunt's estate. This decision has preserved Dr. Royal Lee's founding vision that whole foods—not isolated nutrients—provide the best nutritional foundation.

The conversation reveals Standard Process's unique farm-to-supplement approach, including their impressive 1,200-acre certified organic farm (dwarfing the average 4-acre organic operation in America) and their commitment to keeping production entirely within Wisconsin. Charlie explains how they've expanded their scientific credentials through their North Carolina research center, which conducts everything from cellular studies to human clinical trials.

Perhaps most surprising is Charlie's revelation that he receives serious offers to buy Standard Process weekly, yet remains committed to transitioning leadership to the fourth generation—his children Jack and Simone. "When private equity owns a supplement company, the results are different," he notes, highlighting how this commitment to family ownership rather than corporate consolidation directly impacts product quality.

For chiropractors and health practitioners interested in nutrition, this rare glimpse into the philosophy, research, and family values behind Standard Process illuminates why their approach to supplementation continues to align so strongly with holistic healthcare. Listen now to understand what truly separates quality supplements from the countless options flooding today's marketplace.

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