On this episode of The Standouts, Aaron chats with Arvin Haddad, a Los Angeles-based real estate agent and former co-star of CNBC's television series “Listing Impossible.” Renowned for his unique content on TikTok, Arvin shares insights into his commitment to authenticity and providing value in his real estate reviews on social media. You’ll hear how this strategic approach not only sets him apart but also translates into numerous successful sales and referrals.

Arvin also discusses the development of his AI-based platform ZipSmart.ai, a unique product designed to accurately forecast and time the real estate market. Arvin provides key advice to all industry professionals – staying true to oneself, continuously learning, and above all, striving to add value to clients. Whether you're a budding real estate agent seeking inspiration or an established professional eager for a fresh perspective, this episode is a must-listen for all things real estate and content creation.

Guest Bio:

Arvin Haddad brings nearly a decade of experience in the Los Angeles real estate market and a stellar reputation to The Agency’s Beverly Hills office. Known for his massive following on TikTok, Arvin is highly regarded by clients and local agents alike. Specializing in L.A.’s luxury market, Arvin's stellar networking skills have earned him a strong roster of repeat clients, and he is respected and trusted within the industry. He was the co-star of CNBC's "Listing Impossible,", A graduate of California Polytechnic State University, and is fluent in Farsi and Spanish. In his free time, he enjoys running and spending time with his family.

—

Guest Quote

“I think you're really adding true value. By giving a third-person opinion. And when you look at it across many different industries, you have it in, you know, Carfax, right? You have it in restaurants, Michelin stars. You have it in restaurants, Yelp, you know, like all that, all that infrastructure already exists. But for single-family homes, there's no such a thing.”

“It's like an AI inside me, you know, where I see a property and I'm like, boom, this is how much it's gonna go for. This is how much it's worth. This would be a good deal. This would be a bad deal. And it just happens instantly. And that only comes if you do what I do.”

—

Time Stamps:

• * (00:01) Meet Arvin
• * (01:07) Arvin’s Beginning as a Content Creator
• * (02:43) “Listing Impossible” 
• * (09:10) Representing your Brand Online
• * (13:37) Should you show the good and the bad?  
• * (16:20) Sales coming from content
• * (20:23) Arvin’s New AI Software Venture: ZipSmart
• * (26:59) AI’s role in Real Estate
• * (31:00) Arvin’s Leap of Faith
• * (38:39) Arvin’s Favorite Content Creators

—

Connect with Arvin:

https://www.tiktok.com/@arvinhaddad

https://www.linkedin.com/in/arvin-haddad-40311b89/

https://www.youtube.com/channel/UCPIeusZUVcsxTPPsp6Mkltg

https://www.instagram.com/arvin_haddad/?hl=en

https://www.zipsmart.ai/

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg

https://www.instagram.com/aarongrushowhomes

https://aarongrushowhomes.com/

Follow Estate Media: 

https://estate-media.co/

https://www.linkedin.com/company/estatemediaus/

This episode features an interview with Darren Kriz, Real Estate Agent at Revel Real Estate. Born in Beverly Hills and raised in the San Fernando Valley, Darren knows Los Angeles — the ins, the outs, and everything in between. His unique knowledge of the area helps him find breathtaking homes for his buyers, and it gets his sellers high returns. Darren earned a bachelor’s degree in business administration and international management from Cal State Monterey Bay while playing four years of Division 2 baseball. 

In this episode, Aaron talks to Darren about the game-changing impact of content creation in real estate, the dynamic evolution of social media within the industry, and must-know advice for aspiring agents.

Guest Bio:

Darren Kriz has the motivation, passion, and determination it takes to win in the competitive Los Angeles market. As an agent, his mission is not only to create successful sales: it’s to build meaningful relationships. He establishes genuine trust with every client and uses their happiness as his guiding light throughout the transaction.

Born in Beverly Hills and raised in the San Fernando Valley, Darren knows Los Angeles — the ins, the outs, and everything in between. His unique knowledge of the area helps him find breathtaking homes for his buyers, and it gets his sellers high returns. By staying on top of current trends and technologies, Darren also ensures that his clients have the most comprehensive, high-quality experiences.

Darren is known for his respectable character, relatable personality, and optimistic attitude. While earning a bachelor’s degree in business administration and international management from Cal State Monterey Bay and playing four years of Division 2 baseball, Darren mastered the arts of self-discipline, perseverance, and time-management. He applies these skills to his profession as a real estate agent, and his desire to help others is what drives him every day.

—

Guest Quote

"It's insane how many people just give up so quick, after not seeing much traction. When in reality, like, are you doing this just to get a viral video within a month or two? Or are you doing this because you want to build a long-term business?"

“Anyone that's posting any kind of content in any business, whether that's someone that's trying to get big on Instagram or TikTok even, I always tell them:  just make sure you can do maybe two quality videos a week, and just don't stop and just keep putting 'em out. Put out 30 videos in two months, and then if that's not working, then you can restructure and go in a separate direction.”

—

Time Stamps:

* (00:01) Intro

* (00:45) Darren’s path to real estate success

* (03:15) Innovative social media tactics

* (07:28) Real estate’s evolution of social media 

* (10:33) Unraveling Darren’s most viral social videos

* (13:27) Social media’s influence on real estate 

* (17:48) Content-driven business growth

* (22:44) Behind the scenes of property tour filming

* (24:23) Tips for rookie real estate agents

* (26:51) Generational shifts in the real estate landscape

* (30:57) Darren’s inspirations

* (35:13) Fresh content creation vs. recycling trends 

—

Connect with Darren Kriz:

• https://revelrealestate.com/
• https://www.instagram.com/dkrizestates/
• https://www.tiktok.com/@dkrizestates
• https://www.youtube.com/c/DarrenKriz
• https://www.linkedin.com/in/darren-kriz-12a7b0125

Connect with Aaron:

• https://www.tiktok.com/@aarongrushowhomes
• https://www.linkedin.com/in/423/
• https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg
• https://www.instagram.com/aarongrushowhomes
• https://aarongrushowhomes.com/

Follow Estate Media: 

• https://estate-media.co/
• https://www.linkedin.com/company/estatemediaus/

On this episode of The Standouts, Aaron chats with Troy Osterberg, a close friend and successful content creator, known for his authenticity and massive online following. Troy shares his journey into content creation and his process, noting that maintaining his real, offline persona online has been key to his success.

They touch on his dating advice series, how he’s started to get recognized in public, and how he uses text messages to connect with his fans! Additionally, Troy reveals his plans to develop an app for enhancing communication between creators and their followers. Between Aaron and Troy, they share insightful perspectives on trends and future directions in content creation, as well as useful tips for budding creators.

_

Guest Bio:

Troy Osterberg is an actor and content creator, known for his roles in Colossal Youth, Below Deck Deceit, and My Killer Client. He’s amassed more than 1 million followers on TikTok, and spends his time professionally creating content and managing his personal brand. 

—

Guest Quote

"I had thousands of people's numbers, which was really cool. And I would text them every day, just to kind of build that relationship.  And then, as I would post TikTok videos, I would take the video, put it in my text messages and just blast it out. So, within minutes, I had thousands of kids watching it, as opposed to posting it online and letting it take its course. I kind of cheated the system in a way, and I told so many people about it. I was like, ‘guys, you gotta get on this app.’”

—

Time Stamps:

• * (01:06) Being authentic online
• * (03:54) Quantity creates quality
• * (06:40) Treating your audience like family
• * (08:38) Troy’s advice for beginners
• * (12:00) Troy’s life offline
• * (14:42) Unexpected responses to content
• * (17:20) Inspiring your audience
• * (21:50) Creating content to hack your own life 
• * (23:28) Send your audience a text!
• * (25:59) What’s next for TikTok?
• * (29:00) What’s next for Troy?
• * (31:49) Troy’s role models

—

Connect with Troy:

https://beacons.ai/troyosterberg

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg

https://www.instagram.com/aarongrushowhomes

https://aarongrushowhomes.com/

Follow Estate Media: 

https://estate-media.co/

https://www.linkedin.com/company/estatemediaus/

This episode features an interview with Sandy Grushow, CEO at Phase 2 Media. With an awe-inspiring career of over 25 years in entertainment media, Sandy's legacy includes roles such as the former President of Fox’s television network, former President of Fox’s television studio, and former Chairman of Fox Television Entertainment Group. And there's more – he's also none other than Aaron's dad!

In this episode, Aaron talks to Sandy about his journey through the corporate labyrinth, harnessing self-doubt as fuel for success, navigating media’s digital revolution, and his advice for aspiring entrepreneurs.

Guest Bio:

Sandy Grushow is one of a rare breed of senior entertainment executives who has successfully married his vast experience in traditional media with the explosive world of digital and social media and technology. After helping to build the Fox broadcast network from its earliest day, Grushow went on to achieve creative, financial, and strategic leadership success as chairman of the broadcast network as well as Fox's television studio, where his tenure saw the debut of the “American Idol” juggernaut along with major hits such as “24,” ”House,” ”Malcolm in the Middle,” and “The OC.”

Today, Grushow is the CEO of Phase 2 Media, a strategic and creative advisory practice. As CEO, Grushow applies his 25 years of experience running two entertainment businesses with revenues in excess of a billion dollars to guide Phase 2 Media in serving its clients’ strategic business and creative/content/marketing/branding needs. 

Phase 2 Media’s advisory practice works primarily with early stage companies in the digital and social media and technology spaces, including social content and distribution, OTT content providers, data and analytics platforms, mobile and PC-based gaming, e-commerce, ad tech, and digital content creation. Companies currently engaged with Phase 2 Media’s advisory practice include Tubi (acquired), Shareability, Winston House, Monica & Andy, 3BlackDot (acquired), Tradesy, Pathmatics (acquired), DramaFever (acquired), Two Bit Circus, Plus Capital, Vody, Firework, Spree, Mutual Markets, Favored.live, eToro (Israel), Real Hype, Tomorrow (New Zealand), Byron Allen’s Entertainment Studios.

Grushow most recently served as a long-time board member for the industry's largest ad-supported streaming video service, Tubi (acquired by Fox) and The Weather Channel (acquired by Byron Allen’s Entertainment Studios). He currently serves as a board member for Monica & Andy, a digitally native vertical brand in the "Mom's" space and Ghostcast, an audio-focused social media platform.

—

Guest Quote

“The key is to add value without being threatening. And I know you didn’t ask this question, but I think it’s one of the more valuable pieces of advice I could offer your audience. This isn’t just in the context of a corporate environment, this is in the context of being an entrepreneur or being a real estate agent. And that is, there’s nothing more important than aligning yourself with a great boss, somebody who’s willing to mentor you.” - Sandy Grushow

—

Time Stamps:

* (00:01) Intro

* (00:33) Sandy’s career journey

* (02:55) From Intern to corporate leader

* (08:38) Ventures as a younger VP 

* (10:16) Sandy’s career-defining mentors

* (12:43) The Princess Bride and discovering Sandy’s hidden talents  

* (19:09) Overcoming rejection and self-doubt

* (21:12) Best Hollywood moments

* (25:05) Modern vs. traditional fame pathways

* (27:57) Navigating media’s digital revolution 

* (32:56) Sandy’s role in Tubi TV

* (38:03) Advice for young entrepreneurs

* (40:13) Sandy’s inspirations

—

Connect with Sandy Grushow:

https://www.linkedin.com/in/sandy-grushow-3479b212/

https://www.facebook.com/sandy.grushow/

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg

https://www.instagram.com/aarongrushowhomes

https://aarongrushowhomes.com/

Follow Estate Media: 

https://estate-media.co/

https://www.linkedin.com/company/estatemediaus/

On this Episode, Aaron sits down with Toby Corban, the UK's most followed and most watched real estate agent, and the founder of the Corban Group. They discuss how Toby's start in the corporate world, and his transition into becoming a self-employed real estate broker. Toby talks about the impact of COVID-19 on his early brokerage efforts, his foray into social media, and how his first videos on TikTok skyrocketed his visibility in the industry, leading to increased engagement with potential clients. 

Toby reveals how leveraging social media has helped him transition from primarily renting properties, to securing direct listings and offers. They discuss the differences in the real estate industry between the UK and the US, with Toby explaining the brokerage model in the US and comparing it to the primarily salary-based UK industry. Toby endorsed collaboration and partnerships as a strategy for growing his business, mentioning specific collaborations in Paris. 

Guest Bio

Toby Corban, a dynamic entrepreneur and real estate maven, boasts a rich background in business and communications, having honed his skills at New York City's Baruch College. After a decade in the United States, Corban returned to his roots in London, where he founded the Corban Group in 2019. As the visionary leader of the Corban Group, he oversees a comprehensive spectrum of real estate services, from sales and property searches to leasing, all underscored by a commitment to leveraging innovation and technology to connect clients with their ideal homes. With a captivating online presence across LinkedIn, YouTube, and Instagram, Toby has cultivated a massive following of 445,000 enthusiasts, utilizing these platforms to provide immersive virtual tours of luxurious properties in some of London's most coveted neighborhoods. Renowned for his world-class marketing strategies, Toby has propelled the Corban Group to exponential reach, establishing a reputation for excellence. His clientele, including luminaries in sports, media, and entertainment, attests to his prowess as a top-tier agent in the industry.

Quote:

“That for me, was a sign. There are potential buyers, renters, and clients on here. So, this is a space I should be on.” - Toby Corban

Time Stamps:

• *(0:24) The beginning of Toby’s journey in content creation
• *(4:03) The surreality of social media’s reach
• *(6:21) What content performs best on different platforms?
• *(9:47) Diversifying content
• *(13:48) Advice for new content creators
• *(16:58) Staying consistent with making content
• *(18:36) What social media has done for Toby’s business
• *(21:00) Realtors in the US vs. the UK 
• *(23:25) Toby’s international network
• *(28:13) What’s next for Toby
• *(30:04) Toby’s influences

Links:

Follow Toby on Linkedin

Follow Toby on TikTok

Follow Aaron on Linkedin

Follow Aron on Tiktok

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On this episode, Aaron welcomes Maya Vander, luxury real estate agent known for her role on Netflix's "Selling Sunset." Maya shares her journey from moving to Los Angeles in 2002 from Israel, initially for love, and how she transitioned into real estate after the relationship ended. She later joined the Oppenheim Group and became a key member of the cast of "Selling Sunset." 

The discussion touches on the challenges Maya faced, given her limited network and the competitive nature of the industry, as well as her experiences on the reality TV show. They delve into the differences between the show's portrayal of real estate and the realities of the profession, emphasizing the hard work and challenges involved.

Maya reflects on the importance of having an online presence in the real estate industry and highlights how being meticulous in marketing and branding can make a significant difference in your business. She discusses her role as a team leader for the Maya Vander Group, her desire to support her team members, and the challenges of building a business and network in Miami. Maya's insights provide valuable advice for aspiring real estate agents and those looking to build a personal brand in the field.

Bio:

Maya Vander, is a well-known television personality, real estate agent, and entrepreneur, celebrated for her appearances on the popular reality web series "Selling Sunset."

Maya's early exposure to her family's investments in properties and home flipping ignited her passion for real estate from a young age. She officially entered the real estate industry after completing her education, initially working part-time. In 2011, she joined Nourmand And Associates as a real estate agent, later working at Keller Williams Realty, Inc., before making the significant career move to The Oppenheim Group in 2015. Currently, Maya serves as a Realtor Associate at Douglas Elliman Real Estate in Miami while also pursuing her roles as a television personality and entrepreneur.

Maya's personal life includes her marriage to her husband, whom she met in Los Angeles before moving to Miami when he received a job offer. In her free time, Maya enjoys cooking, beach outings, walking her dog, teaching Pilates, spending time with her children, and indulging in TV shows like Ozarks and Game of Thrones. She is multilingual, speaking English, Hebrew, and Dutch.

Quote:

"The key is to have some sort of schedule, and time block for the important things. So, if you want to prospect: Block two hours of your day. Whether if you go sit in Starbucks and talk to people, or go to the dog park with your dog, or if you want to  cold call, block those two hours to build your pipeline!" - Maya Vander

Time Stamps:

• *(2:02) Maya’s start in real estate
• *(04:15) Oppenheim group’s first billboard
• *(05:41) Pitching Selling Sunset
• *(9:13) Filming a reality TV show
• *(11:57) Is Selling Sunset a realistic portrayal of real estate
• *(17:05) Advice for new agents
• *(25:40) Would you do Selling Sunset again?

Links:

Follow Maya on LinkedIn

Follow Maya on Instagram

Follow Aaron on Linkedin

Follow Aaron on Tiktok

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Ricky Carruth is no stranger to the real estate industry. With 20+ years of experience, and a pioneer of content creation on social media, Ricky and Aaron are cut from the same cloth.

He takes us through his personal journey: roofing houses, the market crash in 2008, and how his massive online following started inside a small, private Facebook group. 

Many real estate agents struggle with personal branding online. Ricky has made it his mission to demonstrate how any agent can lean into their strengths, mix traditional selling techniques with social media, and actively work for leads and referrals by choosing the content they post.

Quote:

 ”Your story, your transparency, your uniqueness, that's what separates yourself. You know what I mean? Everybody's wondering how to stand out on social, and stand out as a real estate agent, and stand out in this noisy world, and it's really about just being who you are.” - Ricky Carruth

Time Stamps:

• * (:01) Intro
• * (8:29) What is a personal brand in real estate?
• * (12:53) Local vs. Global audience
• * (19:15) Not just “making videos”
• * (27:17) The future of real estate and technology
• * (28:39) Ricky’s real estate mentors

Links:

Follow Ricky on LinkedIn

Follow Ricky on Instagram

Follow Aaron on Linkedin

Follow Aaron on Tiktok

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This episode features an interview with Margot Ettedgui, General Manager at Financial Triangle. Also known as “The Real Queen Margot”, she has gained thousands of followers for her educational yet humorous content on TikTok and Instagram. She is recognized for her viral content and unconventional loan programs for investments and developments. 

In this episode, Aaron talks to Margot about the power of social media in business, her expert advice for new and seasoned content creators, and how to crack the code of turning everyday topics into viral sensations.

—

About Margot:

Margot Ettedgui is the General Manager at Financial Triangle. She is also known as “The Real Queen Margot” and has gained thousands of followers for her educational yet humorous content on TikTok and Instagram. She is recognized for her viral content and unconventional loan programs for investments and developments.

—

Guest Quote:

“There’s always content to be made. Everyone always has their own unique perspective. And you can create on that, you know what I mean? And there’s different ways to create on that. There’s podcasts... there’s acting and singing. There’s so many things, and you can really infuse yourself. And that’s how you really stand out. This is The Standouts, right? When you infuse yourself, and your personality into what you do ,and you really embrace that, make it a lifestyle and leverage that, it’s game over.” - Margot Ettedgui 

Time Stamps:

* (00:01) Intro

* (00:28) Margot’s business journey

* (05:04) Importance of social media trends

* (09:05) Mortgage insights shared on social media

* (11:55) Advice for aspiring content creators

* (13:01) Impact of social media on business

* (17:05) Juggling workload with creating engaging content

* (20:26) Business challenges from social media success

* (27:39) Margot’s inspirations

* (33:12) Spotting trends on social media 

—

Connect with Margot Ettedgui:

https://www.financialtriangle.com

https://www.instagram.com/therealqueenmargot

https://www.tiktok.com/@therealqueenmargot

https://www.youtube.com/@therealqueenmargot3760

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://www.youtube.com/channel/UC_SSHGREChuBaU6u_USIIEg

https://www.instagram.com/aarongrushowhomes

https://aarongrushowhomes.com/

Follow Estate Media:

https://estate-media.co/

https://www.linkedin.com/company/estatemediaus/

Today, you’ll be hearing from Robert Rivani, real estate agent and content creator.. Known for his flashy, unique personal branding, Robert has made waves in the commercial real estate arena with his company, Black Lion Investment group, focusing on revitalizing commercial properties with stylish, unorthodox renovations.

Aaron and Robert discuss his start in entrepreneurship, his presence on social media, and how the purchase and creation of his dream home, Castle Rivani, elevated his success. Robert shares the ups and downs of his career, and how he stands out in the often un-sexy world of commercial real estate.

—

About Robert:

Robert Rivani, President of Black Lion Investment Group, is an accomplished American entrepreneur, renowned for his contributions in retail entertainment and real estate development. Born in 1990, Rivani's journey began with the sale of his teenage footwear company for an impressive $150,000. During the 2008 economic downturn, Rivani capitalized on opportunities within his family's property management firm, uncovering potential in acquiring and revitalizing low-cost properties for resale. His expertise expanded from Georgia to Wisconsin, Illinois, and Texas, marked by a mastery of the 1031 exchange. Notably, he founded Black Lion Investment Group in 2014, a name symbolizing his unique approach to real estate. Under his leadership, the company has achieved over $500 million in real estate transactions across the US, consistently doubling growth. Rivani's innovative spirit thrives, demonstrated by his transformation of vacant spaces into thriving retail and entertainment landmarks that foster community benefits. Inspired by Miami's vibrant lifestyle, he concentrates on entertainment-focused projects across South Florida. Rivani's dedication to shaping trends rather than following them ensures a dynamic future as he invests another $100+ million into the region.

Beyond his professional pursuits, Rivani embraces disciplined routines and athletic dedication, particularly in tennis and basketball. He cherishes quality time with his wife, global travel, and culinary exploration. 

—

Quotes:

“Learn from your mistakes. Don't be afraid to ask questions, and don't be afraid to hire the right team. Having the right team is the most important thing to create the future for yourself, because if you think you’ll be a one man show and become a billionaire, it's never gonna happen.” - Robert Rivani

—

Time Stamps:

(0:50) How Robert is a stand-out

(3:05) Letting his personality speak through his properties

(6:16) Bringing Miami’s flare to a failing property in New Jersey

(11:00) Robert’s young hustle in designer shoes

(14:00) Advice for young commercial real estate agents

(16:12) Working hard for your happiness

(18:57) A catalyst for growth on social media

(24:10) Evolving as an entrepreneur

(27:20) Being confident as a new entrepreneur

(29:57) Robert’s best and worst investments

(34:43) What’s next for Robert

—

Connect with Robert Rivani:

www.instagram.com/robert_rivani

www.linkedin.com/in/robertrivani/

Follow Estate Media:

https://estatemedia.co/

https://www.linkedin.com/company/estatemediaus/

https://www.youtube.com/@estatemediaus

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.instagram.com/aarongrushowhomes

https://www.youtube.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://aarongrushowhomes.com/

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Today, you’ll be hearing from Glennda Baker, real estate agent, content creator, and marketing guru. Known for her authentic, direct style of communication, Glennda continues to succeed in the real estate business after almost 30 years soley through referrals.

Aaron and Glennda sit down to discuss how she’s pioneered an “agent-first” mentality, and why it’s important to be undoubtedly memorable. Her personal branding journey started in 1992 with a novel idea: putting her headshot on her business card. In this episode, Glennda shares stories on how she gets clients to come to her: from being authentic, to wearing only clothing with stars on it, to talking to strangers at an Atlanta Braves game.

—

About Glennda:

Glennda Baker is a prominent and distinctive figure in American real estate, known for her innovative marketing style and superior networking skills. Specializing in residential real estate sales in the Atlanta metro area and all over the state of Georgia, she was the first agent in 1995 to sell a single family residential property in excess of $5,000,000.00. Her clients range from first time home buyers, builders, primary home purchasers, investors and luxury home buyers.

She's gained national recognition as one of Newsweek's America's Best Agents, a true testament to her expertise and success in the industry. And if you're on TikTok, you might just stumble upon her viral content, where she has a massive following of over 800K fans and 15M+ likes. 

In 2021, she sold 2 of the most expensive homes on the market in America, and continues to be a thought leader and educator on relationship-building and personal branding for real estate agents.

—

Quotes:

“Why do I think that people stick with me? Why do I think that people come back for more? Number one: I am relatable. I'm a normal person. I have two kids, my hair is crazy half the time, I'm not perfect and I'm not trying to be. The information that I'm telling people, It's not bullshit information. It's real. This is really what happens from contract to closing, from listing to contract when you show a house. It's real estate, in real life, in real time. So it makes it very, very relevant.” - Glennda Baker

“It's about people. It's about what people do in houses. It's about how people live in houses. And as soon as you figure that out and you can tell the story about that, I think that that's what people love the most.”  - Glennda Baker

“I have learned that I would much rather control the narrative of Glennda more than I want anybody else to, and video gave me the opportunity to really be myself, demonstrate my expertise, demonstrate my knowledge… There is no better source than you to curate the narrative of your life, and your business.”  - Glennda Baker

—

Time Stamps:

(2:45) Glennda’s First Steps in making content

(7:39) What really resonates with your audience?

(10:28) Storytelling is #1

(16:47) “Oh, my Stars!” Creating a visual identity

(26:38) Putting your authentic self out there

(31:25) From TikTok to closing in 57 days

(38:58) Listening leads to clients

(42:25) What’s next for Glennda Baker

—

Connect with Glennda Baker:

https://www.linkedin.com/in/glenndabaker/

https://www.tiktok.com/@glenndabaker

https://www.instagram.com/glenndabaker/

Follow Estate Media:

https://estatemedia.co/

https://www.linkedin.com/company/estatemediaus/

https://www.youtube.com/@estatemediaus

Connect with Aaron:

https://www.tiktok.com/@aarongrushowhomes

https://www.instagram.com/aarongrushowhomes

https://www.youtube.com/@aarongrushowhomes

https://www.linkedin.com/in/423/

https://aarongrushowhomes.com/

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