Consider the Source

The Starbucks Star Rewards Program: Data-Driven Marketing at Its Best

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The Starbucks Star Rewards Program provides a great lesson to small businesses about the power of data-driven marketing. 

Here are links to the articles I mentioned in the episode, and a couple others of interest. 

First, the blog version of this episode (with graphics):

  • Starbucks Rewards: An Evolution in Data-Driven Marketing

    • On the backlash when the program was first introduced:

    • Starbucks' controversial new rewards program launches today — here are the major changes you should know about
    • Starbucks Customers Are Pissed About the New Rewards Program

      • And some info about Starbucks' profit structure:

      • The Economics of a Starbucks Cappuccino Grande
      • Understanding Starbucks’ cost structure and operating expenses
        • ...more
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        Consider the SourceBy Michael Boezi
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