The Start Tiny Show with Allie Bjerk

In this episode I take you behind the scenes of a significant decision in my business journey—stepping back from participating in masterminds. I dive into the mindset shifts that led me to this choice, sharing insights from my own experiences in various business communities.

I explore the reasons why many entrepreneurs, including myself, join masterminds for external validation rather than aligning with their true goals. From the desire for recognition to the pitfalls of shiny object syndrome, I discuss how these factors can lead to unnecessary detours in your business.

Join me as I recount a pivotal moment on stage where I realized I was in the wrong room, going through the liberating experience of finding supportive peer networks and the value of tactical programs highlighting the importance of being in environments that truly resonate with your mission. These programs foster self-sufficiency and practical skills, unlike some masterminds that may leave you feeling inadequate.

If you agree on the lessons I’ve learned, the value of focusing on what already works, and the importance of choosing the right support for your business growth, feel free to book a call with our team now!

Join me on the Start Tiny Podcast as we explore the art of creating irresistible tiny offers that captivate cold traffic and drive substantial business growth. Reflecting on my own journey with a $27 tiny offer that generated over $5 million in revenue, we discuss how to identify and reveal your unique "magician's trick"—the special approach that sets your business apart. Through a real-life strategy call with a client, you'll discover how to brainstorm and select tiny offer ideas that capture the attention of potential customers, leveraging innovative strategies and unique positioning to stand out in your industry.

In this episode, we also highlight the importance of uncovering your unique selling proposition (USP) and how industry leaders like Amy Porterfield, Stu McLaren, and Russell Brunson have mastered this art. By sharing personal anecdotes and success stories, I emphasize how simplicity and unique methodologies can lead to substantial business growth. Learn how effective copywriting and the "big domino" belief can convince potential customers of your value, leading them to invest in your offerings. No matter your niche, this episode is packed with actionable insights to help you design tiny offers that resonate with your audience and drive success.

(And I remembered the name of the show I referenced.... TED LASSO!! DUH, ALLIE! BELIEVE!)

Ready to open your own bag of magician's marketing tricks? Book a call with our team now!

Welcome to another inspiring episode of the Start Tiny Podcast! Join me, Allie Bjerk, as I share my journey of overcoming limiting beliefs and generating millions in sales from a single webinar. Learn how ignoring self-doubt played a crucial role in my success and discover unique methods to find inspiration and maintain high energy, such as combining walks with guided meditations. We also explore the concept of creating feelings of abundance without needing physical items, and how this mindset can foster creativity and problem-solving in your business.

In this episode, we also tackle the challenge of overcoming resistance in business strategy by embracing authenticity and consistency. Hear personal stories of pushing beyond self-doubt, including my experience launching a $27 tiny offer that grew into $600,000 in a few months, and later hosting a successful $5,000 group coaching program. By focusing on what can be let go and adopting a more genuine approach, you'll learn how to significantly improve your strategies and achieve remarkable results. Tune in for practical insights and motivational stories to help you break through barriers and achieve a more fulfilled and successful business life.

Listen in as I unpack the game-changing concept of visibility for online coaches and the transformative power it holds in scaling your business. Grappling with the enigma of being 'seen' on social media, I lay out a strategic blueprint for activities that can amplify your presence, ranging from engaging stories and dynamic reels to impactful guest appearances. I share personal anecdotes from my journey, where value posts in Facebook groups became a beacon, drawing potential clients to discover my services. This episode is an invitation to commit to showing up daily, fostering the know, like, and trust factor that converts followers into loyal customers.

Join me as we navigate the intricate landscape of brand visibility through thoughtful content creation. I reveal the essence of starting with a 'Tiny Offer' and the power of building an organic audience that can sustain and grow your business. By pulling back the curtain on my own strategies, I inspire you to engage consistently with your audience, start conversations, and harness the strength of direct messaging. Moreover, we address the potential pitfalls of over-reliance on a single platform and the importance of adaptability in your business approach. 

Join us on this insightful journey through the multifaceted world of entrepreneurship, as I, Allie Bjerk, along with my special guest Justine Lackey from the Tiny Offer Accelerator Group Coaching Program, explore the tenacity required for entrepreneurial success. Justine shares her story of extensive experience in business and the pivotal role of coaching in achieving goals is just a glimpse of the valuable lessons she imparts in this conversation. Listen closely as we unfold her narrative as a pioneering bookkeeping entrepreneur who founded Good Cents Management, one of the first virtual bookkeeping firms in America. You'll hear about the transition from hands-on freelancing to building a sellable online business, the strategic moves made before selling the company, and the launch of a mentorship program that educates on the business side of bookkeeping. We'll also explore the importance of respecting financial numbers, empowering entrepreneurs, and the crucial impact that structured planning has on business success. Hear firsthand about the power of systems in ensuring consistent quality control and problem-solving within a team, as discussed through the implementation of the Entrepreneurial Operating System (EOS). We delve into the significance of systems not only for internal operations but also in enhancing business valuation. Moreover, I share personal experiences from contemplating business sale strategies to establishing a lucrative info sales side business. This episode is a must-listen for anyone looking to build a robust entrepreneurial path, launch tiny offers effectively, and achieve business growth with the support of a team that champions your goals.

Listen in as I share a slice of my journey during a car ride to the airport, revealing how embracing authenticity and aiming high can unlock untapped potential in the online business sphere. From speaking at Depesh Mandalia's Facebook ad mastermind to coaching in my Seven Figure Year mastermind, I discuss the exhilarating aspects of online networking and the importance of setting goals that resonate with your deepest desires. I also coach a member through her self-imposed limitations and the trepidation that accompanies scaling her business, offering insights into the growth possibilities and the mindset shifts necessary to serve a larger audience effectively.

Join me as we explore the crucial balance between boundary-setting and business expansion, examining my own rapid financial growth and the challenges that came with it. I underscore the necessity of firm boundaries, adept team management, and fostering client self-sufficiency, while highlighting strategies to scale up, such as raising prices and increasing enrollment capacity. 

Discover how to navigate psychological hurdles associated with growth, the value of a supportive community and coaching, and why it's vital to preserve your energy and enthusiasm for your work by enlisting the right help.

Get a peek into the dynamic community and support within our mastermind group, and be encouraged to embrace your true self, amplify your presence, and fully realize your potential.

Join me, Allie Bjerk, on a transformative journey through the art of audience affection and business acumen in the latest episode of the Start Tiny Podcast. Together with my friend Bob Heilig of Your Virtual Upline, we unravel the love, serve, grow approach to business—a strategy that has revolutionized the network marketing space. Listen in as Bob candidly shares his seven-year saga, from content creation to monetization, and how a steadfast dedication to serving his audience laid the groundwork for a thriving brand. This is a treasure trove of insights for entrepreneurs eager to leave a lasting impact and achieve heartfelt success.

Venture into the world of entrepreneurship as I share pivotal experiences from a high-flying network marketing career to the mastery of webinars. This episode takes you on a journey through resilience and reinvention—highlighting the crucial moments of adapting to personal branding and leveraging video marketing. You'll hear how the transition from medical sales to network marketing and subsequent company closures opened doors to social media as a growth engine. Discover how embracing live video on Periscope and overcoming technical challenges led to a webinar that would change the course of my career, showcasing the power of persistence and flexibility.

Wrap up the episode with an exploration of business growth strategies and the importance of serving over selling. Hear about the personal battles of overcoming burnout, reclaiming purpose, and the profound impact of aligning daily actions with a visionary outlook. Bob and I delve into the nuts and bolts of creating high-value offers, and I reflect on the significance of leading with generosity and vision to revive one's entrepreneurial spirit. As we close, I extend heartfelt gratitude to Bob for his wisdom and invite you, our listeners, to join the conversation on Instagram, sharing your takeaways and the positive changes you're inspired to make in your own business ventures.

For more information on becoming a client, head here to book a call with our team.

Ever wondered what it's like to dive headfirst into the entrepreneurial waters and emerge not just swimming, but soaring?

 That's exactly what we're unpacking today – from the shaky first steps of understanding your market's needs to the gratifying journey of growing a business that stands the test of time. Cast away any doubt as we trace my adventure since 2012, sharing the importance of pinpointing the exact problem your business solves and identifying who's out there waiting for your solution.

We don't just stop at the 'what'; we delve deep into the 'how' – engaging with your audience where they live and breathe, and offering them real value that goes beyond a mere transaction. We then shift gears to the game-changing potential of building personal relationships and how a simple coffee chat can unlock doors to a powerhouse of referrals, propelling your business into uncharted realms of success. 

Discover the transition from active to passive income, where the art of distilling your expertise into scalable products can impact lives on a grand scale. As you listen, you'll catch the wind of insights on rolling out minimum viable products and evolving them through the lens of customer feedback, all the while exploring the mindset metamorphosis necessary to leave a legacy that's both far-reaching and deeply personal.

 Strap in for this episode where we reveal the true grit behind a flourishing online empire and the strategies that can make your business thrive in the digital landscape.

In this episode, I walk you through how to think about creating offers inside your online expert or coaching business. 

I also mention a free workbook that you can grab at this link.

=====

Show Breakdown:

00:00:00: Understanding your Audience

00:00:21: Introduction to the Start Tiny podcast

00:00:53: Creating offers in the coaching industry

00:01:34: Product & Service Packaging

00:02:01: The difference between offering a product and becoming a commodity

00:04:30: Importance of knowing who you are serving

00:05:54: Creating offers in health coaching

00:06:17: Catering to the pain points of your audience

00:07:36: Introduction to the Offer Wheel

00:08:33: Importance of a well-developed product

00:10:06: Time management and potential hurdles in high-ticket offers.

00:10:30: Understanding the psychographics of your buyer

00:11:02: Importance of offering a variety of products

00:12:34: Launching your minimum viable product

00:13:35: Allowing your products to evolve

00:15:13: Writing a Sales Page Before Creating the Product

00:16:53: Recommendation: Expert Secrets by Russell Brunson and

00:17:50: The seven-figure year mastermind offer

00:19:12: Conclusion & Thank You

00:19:22: Closing remarks and call to engage on Instagram

00:19:33: Promoting the "Start Tiny Society" membership

00:19:45: Farewell message

New in Business? Join the Start Tiny Society

Want the Tiny Offer Lab course to see my entire process?

Scaling to $1M? Apply for my Seven Figure Year Mastermind. 

In this episode, international speaker trainer and coach Colin Boyd shares his experience with using a tiny offer in his business. 

He discusses the benefits of his tiny offer, the Conversion Story Formula, which teaches people how to create a conversion story that connects with their audience and offer. Priced at $47, the offer has been very successful, with nearly 4,000 people purchasing it. 

Colin emphasizes the importance of hiring the right people and shares that hiring a marketing director has been a game changer for his business. He also talks about the power of saying yes and figuring out how to make things work, as well as the importance of making decisions and taking action.

Colin encourages entrepreneurs to look back at their lives and identify the things they have always been passionate about, as these can provide clues to their true calling.

He also discusses the strategy of using teaching ads or comparison ads to promote the Tiny Offer®, as well as the importance of connecting with the audience and showing personality in the ads.

Overall, Colin's experience with the Tiny Offer® has been extremely positive and has helped him generate significant revenue and attract high-quality buyers.

If you want to learn more about Colin's strategy, he is running a live event next week! 

In this practical and interactive series you’ll discover:

The step-by-step way to design your Signature Talk so that your audience naturally wants to join your online courses using the "Infusion Selling™ Strategies" (This alone will be worth registering!)

The secret to sharing the right 'signature story' so that your audience rushes to enroll in your programs before you even make your offer!!!

Why ‘selling at the end' of your presentation is the worst way to convert new clients...and the surprising thing you need to do instead

How to go from fear to confidence in under 9 seconds using the 'Confident Focus Technique' - this will rid you of speaking fear forever

You'll walk away feeling confident, clear, and ready to deliver virtual and live presentations that don't just get claps, but lead to a flood of clients...every time!

 You can sign up for Colin's training here.