Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term "storytelling" can refer specifically to oral storytelling but also broadly to techniques used in other media to unfold or disclose the narrative of a story.
People have been telling stories at work since ancient times when stories might inspire "courage and empowerment during the hunt for a potentially dangerous animal," or simply instil the value of listening. Storytelling in business has become a field in its own right as industries have grown, as storytelling becomes a more popular art form in general through live storytelling events like The Moth.
Storytelling is increasingly being used in advertising in order to build customer loyalty. According to Giles Lury, this marketing trend echoes the deeply rooted human need to be entertained. Stories are illustrative, easily memorable and allow companies to create stronger emotional bonds with customers.
A Nielsen study shows consumers want a more personal connection in the way they gather information since human brains are more engaged by storytelling than by the presentation of facts alone. When reading pure data, only the language parts of the brain work to decode the meaning. But when reading a story, both the language parts and those parts of the brain that would be engaged if the events of the story were actually experienced are activated. As a result, it is easier to remember stories than facts.
Marketing developments incorporating storytelling include the use of the trans-media techniques that originated in the film industry and intended to "build a world in which your story can evolve".
On the Startup Bazaar Show, join us as we welcome special guest Swati Chaudhary, a seasoned storyteller, and expert in the art of captivating an audience. Together, we'll delve into the power of storytelling and explore key points such as:
✅ The importance of crafting a clear and compelling narrative
✅ Tips for using language and imagery to bring your stories to life
✅ Techniques for building suspense and engaging your listeners
✅ Strategies for using storytelling to connect with and inspire your audience
Tune in and unlock the magic of storytelling on the Startup Bazaar Show.
Guest's Linkedin - https://www.linkedin.com/in/swatichaudhary11/
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