In this episode, I am joined by Alex Crockford, a personal trainer turned fitness model, influencer and Founder of Crockfit, an online platform designed to support, inspire and motivate millions of people to live happier, healthier lives. Alex is such a cool, positive guy but he is also focused, ambitious and highly driven, traits that have helped him rise to the top of the fitness industry. But as is often the case, it all started with an embarrassing, unpolished product. This episode is packed full of important messages for entrepreneurs in every space. Like the fact that success will always depend on hard work and perseverance or that you need to balance short and long-term goals and take action today (as in, right now!). Or advice on how to juggle competing roles and responsibilities, and ensure you are focusing enough energy on what you are truly passionate about. Alex’s journey also demonstrates that there are moments in life when you have to step away from safety and security, take a leap of faith and just go for it. Enjoy!