The Startup Life

In this episode we talk to Sudhir Chadalavada (Executive Coach & Author) about his new normal, his take of Gov. Gavin Newsom's position on how to protect California from COVID-19 and more. **More on Sudhir**

Sudhir Chadalavada partners with successful business leaders to purposefully transform their lives and the organizations they lead to greatness. His clients have been recognized as outstanding leaders and CEOs. He brings more than 25 years of leadership experience with F500 and small to midsize companies as a CEO, senior executive, trusted advisor and leadership coach. Sudhir trains, speaks and writes passionately on the new rules of capitalism, the socio-economic shift, and the changing role of business organizations and leadership. His recent book, CEO Mastery Journey – 7 Breakthrough Practices that Propel Successful Leaders to Greatness, explains this in depth. A pioneer in the implementation of enlightened principles in business organizations, Sudhir integrates advanced human potential and mastery techniques with superior business practices to foster an environment of inspired action. He engages his audience and clients with passion, candor and practical wisdom that naturally result from his vast professional experience and inspiring personal journey. Sudhir was co-founder of the Orange County chapter of the Conscious Capitalism organization http://www.consciouscapitalism.org/. Sudhir trains CEOs, corporate executives, senior coaches and consultants in the principles and practices of conscious business. This has a dramatic impact on their ability to inspire the leadership team and the organization to outstanding performance. Sudhir was an Associate Partner at PwC (PricewaterhouseCoopers) and spent more than ten years with Intel and Toshiba in marketing and management roles. He has a Master's in Electrical Engineering from the State University of New York at Stony Brook and a BS in Electronics Engineering from India. An avid sports lover and a fitness fanatic, he enjoys Tennis, Yoga and nature walks. Sudhir lives in Orange County, California with his wife and three children.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

Ready for your own Personal Revolution? Listen to all episodes of the show here: https://www.himalaya.com/revolution1

OK Startup Nation, I want to talk to you about our sponsor, Tresta. They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. Tresta, Business Communication. Simplified.

Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's "BETTEREVERYDAY" for 30% off at ladder.sport.

In this episode, we talk to Lisa Fabrega (Entrepreneur & Leadership Coach) about why capacity is essential to the entrepreneur, what she learned from her dad, and why dealing with internet "trolls" now helps you in the future. Check out here website

Follow her on Facebook, Instagram, Twitter, and LinkedIn.

**More on Lisa**

Lisa Fabrega is a leadership coach who helps ambitious women expand their capacity to handle more growth, wealth & success. For more than ten years, she has helped entrepreneurs, corporate executives, Academy Award nominees, and Nobel Prize organization candidates break through boundaries that have been holding them back from their next level. Her signature approach enables clients to reach their highest levels of success and impact. Lisa has addressed thousands of people both on stage as a keynote speaker as well as when she appeared on podcasts, including The Unmistakable Creative, Her Rules Radio, and Tell Me A Story with Debra Silverman. She's also been featured on CNN, Yahoo! News, and The Huffington Post. She splits her time between Florida and California with her two rescue dogs, Luna and Sadie.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's "BETTEREVERYDAY" for 30% off at ladder.sport.

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit, and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

Ready for your own Personal Revolution? Listen to all episodes of the show here: https://www.himalaya.com/revolution1

We unbox our brand new sleep bracelet for our partner Philip Stein. We also check in with entrepreneurs and talk about the importance of sleep for business owners.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Sponsors/Partners

Use code BETTEREVERYDAY for 30% everything sitewide at ladder.sport. That's "BETTEREVERYDAY" for 30% off at ladder.sport.

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit, and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

Ready for your own Personal Revolution? Listen to all episodes of the show here: https://www.himalaya.com/revolution1

In this episode, we talk to Christopher Dunn(CEO of ReadyCloud, LLC) as we discuss his early beginnings as an entrepreneur, what it takes to be successful as an e-commerce entrepreneur, and much more. Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

Ready for your own Personal Revolution? Listen to all episodes of the show here: https://www.himalaya.com/revolution1

If you're selling online, you need ReadyCloud CRM ReadyCloud CRM keeps you and your team connected through a powerful eCommerce suite for shipping, online returns, and growth marketing. Go to ReadyCloudpod.com to start your free trial. ReadyCloud CRM syncs with all popular sales channels including Shopify, BigCommerce, Magento, WooCommerce, Square and Amazon. ReadyCloud CRM has the everyday tools you need to review all your orders, quickly ship your orders for less and handle returns the way Amazon does. Start today and get 100 free action alerts by registering at readycloudpod.com That's readycloudpod.com

In this episode, we talk to Douglas Campbell (Founder of Solid Power, Inc & Roccor, LLC) as we discuss his unusual path to entrepreneurship, how he is leading his team amidst the COVID-19 world pandemic, and how tough it can be starting two separate companies at the same time.

Follow him on LinkedIn

** More on Douglass**

Formally trained as an engineer and self-taught as a scrappy, aggressive, and laser-focused entrepreneur with a never-say-die attitude, I see myself as a bit of an outsider, as a leader paving the way for a new breed of no BS entrepreneurs. And, believe me, there is no shortage of hype in this community.

What brought me to where I am today – founder of two multi-million dollar tech startups – is a powerful drive toward non-conformity and a desire to do away with the posing and the posturing that seems to go hand-and-hand with today's startup ecosystem.

I am currently CEO of Solid Power and board chairman of Roccor, leading providers of technologies and products to the electric vehicle and spacecraft markets, respectively. Both companies are positioned within well-established industries – and are being funded and supported by the likes of Ford Motor Company and NASA – and are currently undergoing and driving transformational change.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

Ready for your own Personal Revolution? Listen to all episodes of the show here: https://www.himalaya.com/revolution1

OK Startup Nation, I want to talk to you about our sponsor, Tresta. They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. Tresta, Business Communication. Simplified.

In this episode, we talk to Nikhil Sehgal (Founder & CEO of Vastmindz) as we discuss his new normal, how his technology can help in combatting COVID-19, and how he reached a partnership with IBM.

**More on Nikhil**

Nikhil co-founded Vastmindz following an algorithmic trading background to apply his data science & AI skills to help solve some of the most complex healthcare challenges. Nikhil is a certified IBM Data Science & Machine Learning Professional and holds data science certifications from DeepLearning.ai

Check out Peter Yawitz's book "Flip Flops and Microwaved Fish" here. Check out other great authors at Greenleaf Book Group

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

OK Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere.

I know so many entrepreneurs that are still using their personal phone number for business calls. It can get complicated, drawing the line between your personal and professional life.

This is the best business phone app out there, whether you just need a business phone number or if your team is ready for a complete business phone system. Tresta is totally flexible and can grow with your business. And it's all unlimited – calling, texting, and all of their powerful call management features like auto attendants, call recording, user groups, and more – for just $15 per user per month.

With Tresta, there's no contract, and you don't need any special hardware – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system. Which is important because as entrepreneurs we are always trying to cut cost.

They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. That's t-r-e-s-t-a-dot-com-slash-startup-life – all one word. The link is there in the show notes if you are listening on the podcast. Tresta, Business Communication. Simplified.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me; you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code "STARTUP" in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

In this episode, we talk to Jacob Morgan (Founder Of The Future Organization & 4X Best-Selling Author) as we discuss what the leader of the next decade will require, how automation doesn't automatically mean the firing of personnel, and how leadership goes beyond the organization. In this episode, we also review Peter Yawitz's book "Flip Flops & Microwaved Fish."

Purchase "The Future Leader" here

Follow him on LinkedIn, Facebook, Twitter, and Youtube

**More On Jacob**

After graduating with honors in business management economics and psychology from the University of California, Santa Cruz, Jacob was excited to join the corporate world.

At his first job, he was told that he'd be traveling the country, meeting with executives and entrepreneurs, and doing all sorts of exciting work. A few months in, he was stuck doing data entry, cold calling, and PowerPoint presentations. One day the CEO came out of his beautiful corner office, handed Jacob a $10 bill, and said, "I'm late for a meeting, go grab me a cup of coffee, and get something for yourself as well." That was the last corporate job he ever had.

Today, Jacob Morgan is a trained futurist and one of the world's leading authorities on leadership, the future of work, employee experience, and leadership. He speaks in front of tens of thousands of people each year, and his content is seen over a million times a year. Jacob is the best-selling author of four books: The Future Leader (Wiley 2020), The Employee Experience Advantage (Wiley, 2017), The Future of Work (Wiley, 2014), and The Collaborative Organization (McGraw Hill, 2012). He speaks at over 50 conferences a year, including TED Academy, which is one of the most significant TED events in the world. Also, Jacob provides advisory and thought leadership services to various organizations around the world.

He is the founder of The Future of Work University at FutureOfWorkUniversity.com, an online education, and training platform that helps individuals and organizations thrive in the rapidly changing world of work. Courses explore topics such as employee experience, the future of work, and leadership skills. Jacob also created "The Future If," a global community of business leaders, authors, and futurists who explore what our future can look like IF certain technologies, ideas, approaches, and trends happen. The community looks at everything from AI and automation to leadership and management practices to augmented reality and virtual reality, the 4th industrial revolution, and everything in between.

The CEOs of: have endorsed his work

Nestle, Best Buy, Cisco, SAP, Unilever, Mastercard, KPMG, Schneider Electric, T-Mobile, Whirlpool, St. Jude Children's Research Hospital, Zappos, Atari, Yum! Brands, Audi, and many others.

Check out Peter Yawitz's book "Flip Flops and Microwaved Fish" here. Check out other great authors at Greenleaf Book Group

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our equipment!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit, and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

OK, Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere.

I know so many entrepreneurs that are still using their phone number for business calls. It can get complicated, drawing the line between your personal and professional life.

This is the best business phone app out there, whether you just need a business phone number or if your team is ready for a complete business phone system. Tresta is flexible and can grow with your business. And it's all unlimited – calling, texting, and all of their powerful call management features like auto attendants, call recording, user groups, and more – for just $15 per user per month.

With Tresta, there's no contract, and you don't need any specialized hardware – just the smartphone you're already using. Tresta is easy to configure so that you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system, which is essential because, as entrepreneurs, we are always trying to cut cost.

They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. That's t-r-e-s-t-a-dot-com-slash-startup-life – all one word. The link is there in the show notes if you are listening to the podcast. Tresta, Business Communication. Simplified.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me, you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code "STARTUP" in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

**Disclaimer This episode was pre-recorded and released outside of blackout dates**

In this episode, we talk to Douglas Scarboro (Senior Vice President Of The Federal Reserve Bank Of St. Louis) about what an inverted yield curve is, how the changing demographics of the United States are related to future economic trends, and the many resources that small business can use from the Federal Reserve Bank.

Federal Reserve Bank Resources

https://research.stlouisfed.org/publications/economic-synopses/2018/11/30/does-the-yield-curve-really-forecast-recession

https://research.stlouisfed.org/publications/economic-synopses/2018/11/19/the-impact-of-automation-on-inequality

https://research.stlouisfed.org/publications/employment-research//whod-be-most-affected-by-a-local-minimum-wage/

https://research.stlouisfed.org/publications/economic-synopses/2017-05-23/what-could-we-have-expected-from-a-10-minimum-wage-in-the-city-of-st-louis/

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

OK Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere.

I know so many entrepreneurs that are still using their personal phone number for business calls. It can get complicated, drawing the line between your personal and professional life.

This is the best business phone app out there, whether you just need a business phone number or if your team is ready for a complete business phone system. Tresta is totally flexible and can grow with your business. And it's all unlimited – calling, texting, and all of their powerful call management features like auto attendants, call recording, user groups, and more – for just $15 per user per month.

With Tresta, there's no contract, and you don't need any special hardware – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system. Which is important because as entrepreneurs we are always trying to cut cost.

They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. That's t-r-e-s-t-a-dot-com-slash-startup-life – all one word. The link is there in the show notes if you are listening on the podcast. Tresta, Business Communication. Simplified.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me; you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code "STARTUP" in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

In this episode, we talk to Sean O'Meara (Founder Of Essential Content & Co-Author of The Apology Impulse) as we discuss why company's get apologies wrong, how to know when to apologize or explain, and the work he does at his company Essential Content.

Purchase "The Apology Impulse" here

Follow him on LinkedIn

**More On Sean**

I'm the founder and Managing Director of Essential Content - a content marketing and public relations agency in Manchester, UK (Media City in Salford, actually). We specialize in two things; content marketing and public relations. We actively avoid the 'full service' and 'integrated agency' tags that are so tempting to arbitrarily throw about. Prior to starting Essential Content, I was a freelance content marketing and PR consultant, helping regulated businesses (financial services, fintech, and health) overcome the unique challenge of using content-driven campaigns to sell products and build brand advocacy while under the watchful gaze of their industry regulator. I've also consulted some very exciting SMEs in non-regulated industries, such as fashion, logistics, business intelligence, artificial intelligence, and surveillance. I started out as a copywriter in around 2005, after cutting my teeth editing a lifestyle magazine for dog owners. It was and remains the best magazine dog magazine in the world. We interviewed lots of interesting people about their pets, including Mariah Carey, Vidal Sassoon, and Pete Wentz. This was my first proper job in the media industry. It's been decidedly less glamorous since then. Along the way, I learned a lot about strategy and have spent my career since then combining my love of words with the nuts and bolts of strategic implementation to help brands come alive online.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

OK Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere.

I know so many entrepreneurs that are still using their personal phone number for business calls. It can get complicated, drawing the line between your personal and professional life.

This is the best business phone app out there, whether you just need a business phone number or if your team is ready for a complete business phone system. Tresta is totally flexible and can grow with your business. And it's all unlimited – calling, texting, and all of their powerful call management features like auto attendants, call recording, user groups, and more – for just $15 per user per month.

With Tresta, there's no contract, and you don't need any special hardware – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system. Which is important because as entrepreneurs we are always trying to cut cost.

They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. That's t-r-e-s-t-a-dot-com-slash-startup-life – all one word. The link is there in the show notes if you are listening on the podcast. Tresta, Business Communication. Simplified.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me; you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code "STARTUP" in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

In this episode, we talk to Diane Gardner(Founder of Adept Business Solutions) about the new tax laws, how to evaluate a tax preparer, and the biggest tax breaks businesses miss.

Get your free tax bundle here

Purchase Diane's books here

Follow her on Twitter, Instagram, and LinkedIn

**More On Diane**

Diane Gardner, Your Tax Coach, is a best-selling author and a Quilly Award recipient. She is also a Certified Tax Coach and an Enrolled Agent.

Diane's expertise lies in the area of tax planning. Her goal is to make sure successful entrepreneurs across the United States are paying the least amount of income tax they can legally pay. As a tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes. Her goal is to save taxes one business at a time through the use of proactive tax planning.

But it's more than just taxes. Diane's team guides her clients in maximizing profits using the Profit First method of cash management, as a certified Profit First Professional.

Diane is also a believer in the mastermind and coaching concepts. She is a member of three mastermind groups and also offers coaching services to other entrepreneurs.

But it doesn't stop there! Diane knows the struggles of a growing accounting firm and is passionate about paying it forward. She has dialed in procedures and processes to create a WOW! experience by offering Out-Of-This-World customer service to her clients. This guarantees a productive and profitable office. Her Get Off The Wheel Program helps other Accounting firms put an end to overwhelm, gain control back of their business, and increase profit in the process.

In her "spare time", Diane enjoys writing books. Her books are available on this website and on Amazon. Her book, "Stop Over Paying Your Taxes" is a compilation of actual case studies from her clients, which makes this book a very interesting read. (Names and other private information have been changed to protect clients' privacy.)

She is also a proud wife, mother, grandmother and an active member in her church and community.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you're thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free.

OK Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere.

I know so many entrepreneurs that are still using their personal phone number for business calls. It can get complicated, drawing the line between your personal and professional life.

This is the best business phone app out there, whether you just need a business phone number or if your team is ready for a complete business phone system. Tresta is totally flexible and can grow with your business. And it's all unlimited – calling, texting, and all of their powerful call management features like auto attendants, call recording, user groups, and more – for just $15 per user per month.

With Tresta, there's no contract, and you don't need any special hardware – just the smartphone you're already using. Tresta is easy to configure, so you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system. Which is important because as entrepreneurs we are always trying to cut cost.

They're offering a 30-day free trial, so you can see if Tresta's virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. The link is there in the show notes if you are listening to the podcast. Tresta, Business Communication. Simplified.

StartupNation, as a podcaster, radio host, and business owner, I know a thing or two about the need for your message to come through clearly to your target audience. The last thing you want when trying to close a big deal over the phone or giving a sales presentation in your conference room is to have the person you are talking to be distracted by either the fact that you sound like you are in a warehouse or outside noise like a fire truck. Trust me, StartupNation; I know this from experience as our home studio is near our international airport. And that is why Auralex has your back.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me; you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code "STARTUP" in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

Start your Target journey here!