The Startup Life

In this episode, we talk to Margaret Heffernan (Serial Entrepreneur & Author) as we discuss her latest book, why we should look at failure different, and more.

Purchase her book here

Check out here website

**More on Margaret**

Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter.

The author of six books, Margaret's third book, Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched... engagingly written... universally relevant and hard to fault." Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.

She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute's Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

**Sponsors/Partners**

Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts. You can also get more information at https://keepoptimising.com/.

In this episode, we talk to Jennifer Teixeira (Founder of Sweet Sweet Honey Hawaii)as we discuss her journey, how she has been thriving during the pandemic, and how she is using her business to help social causes in Hawaii.

Follow Sweet Sweet Honey Hawaii on Instagram

**More on Jennifer**

Founded in 2015 on Oahu, Hawaii by Jennifer Teixeira, Sweet Sweet Honey Hawaii, is a baby/mommy apparel brand inspired by Jennifer's grandmother and parents, who would create ornate aloha print patchwork blankets for special events and occasions. Utilizing her degree in graphic design from FIDM, she worked for Forever21 before she made the move back home to Hawaii where she worked for surf brand Blue Hawaii. From there Jennifer went on to found Sweet Sweet Honey Hawaii, after giving birth to her second daughter, and not finding the styles and fabrics that represented personality, style and practicality.

Growing up in Hawaii was a clear influence with her casual and cute tropical designs, featuring lightweight fabrics and easy-to-put-on pieces that give Sweet Sweet Honey Hawaii its signature style. Taking the concept of 'ALOHA', Sweet Sweet Honey has given back by donating premium swaddle blankets to their NICU ward of their local hospital. In addition the brand has adopted eco-friendly practices with minimal packaging and plastic use, as well as their tree planting initiative to use profits to plant 10,000 trees by 2021.

In 2017, Jennifer was diagnosed with breast cancer as the brand started to flourish, leaving her mentally and physically exhausted, but she pushed through in running her business. Jennifer hoped to inspire others struggling from the devastating disease through faith and determination to continue fighting. As a result Jennifer underwent a mastectomy and remains cancer-free to this day.

Sweet Sweet Honey is currently available online and in-store at all Nordstrom locations.

Visit our website TheStartupLifePodcast.com

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Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

**Sponsors/Partners**

Listen and subscribe to the Keep Optimising Podcast on Apple Podcasts, Spotify or anywhere you like to get your favorite podcasts. You can also get more information at https://keepoptimising.com/.

In this episode, we talk to Assaf Wand (Co-Founder & CEO of Hippo)as we discuss his career, what to consider when thinking about going the direction on an IPO, and more.

Check out Hippo

**More on Assaf**

Assaf Wand is the co-founder and CEO of insurtech startup Hippo. Based in Palo Alto, CA, Hippo has reimagined home insurance through the lens of homeowners – building policies with more comprehensive coverage for today's consumers at up to 25% less than competitors. The high-growth company is valued at $1.5 billion and has expanded its footprint to offer products to more than 70 percent of the US homeowner population.

Prior to Hippo, Wand was founder and CEO of Sabi, which designed and produced elegant everyday products (Sabi was acquired in 2015), a consultant with McKinsey & Company and an investor with Intel Capital. He has an MBA from the University of Chicago and a BA in finance and LLB in Law from the IDC Herzliya in Israel.

Visit our website TheStartupLifePodcast.com

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Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In our conversation with Juan Riboldi(Principal and President of Ascent Advisor) talks about supply chain Issues, Tik Tok situation, Big 10 regaining trust, & preparing for the holiday season.

**More On Juan**

Juan Riboldi (www.ascent-advisor.com) is an international business advisor and principal and president of Ascent Advisor, a management consulting firm. He is the author of the upcoming book, Strategic Transformation: How to Deliver What Matters Most. For over 20 years, Riboldi has been advising leaders at the highest levels of business, education and government on strategy, organization, and execution. His clients include Fortune 50 corporations as well as fast-growing private enterprises. He successfully launched and led three consulting firms, and completed post-graduate studies at Harvard Business School and Wharton School of Business.

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

Moldy Lotion - Lightfoot

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Walt Rakowich(Former CEO of Prologis) as we discuss his new book, what he learned from his parents, and what we can learn from the reversal decision from the decision on Big 10 Football season.

Purchase his book here

Follow Walt's blog here

**More On Walt**

Walter C. Rakowich is the former CEO of Prologis a NYSE company and a member of the S&P 500. Prologis is a leading provider of distribution facilities and services with over $50 billion in assets and operations in the Americas, Europe and Asia. Mr. Rakowich was Co-CEO of Prologis and member of the Board of Directors from June 2011 through December 2012. He was CEO of Prologis from November 2008 through June 2011. He was a member of the Prologis Board of Trustees from January 2005 through June 2011. Prior to becoming CEO, Mr. Rakowich was the President and Chief Operating Officer of Prologis from January 2005 through November 2008. He joined Prologis in 1994. From December 1998 to January 2005, he served as Managing Director and Chief Financial Officer for Prologis. Prior to this position, Mr. Rakowich was the Senior Vice President/Director of the company's Mid-Atlantic region where he was responsible for expanding the reach of Prologis to the leading logistics markets in the Midwest and Atlantic states. Prior to joining Prologis, Mr. Rakowich spent nine years as a partner and principal with real estate provider Trammell Crow Company in Los Angeles. Before that, he was a senior audit and tax consultant for Price Waterhouse in Pittsburgh, Pennsylvania. Mr. Rakowich received his M.B.A. from Harvard Business School and his B.S., with distinction, in Accounting from The Pennsylvania State University. Mr. Rakowich currently serves on the board of directors of Host Hotels & Resorts, where he is the company's audit committee chairman and member of the governance committee; Iron Mountain Inc., where he is chairman of the audit committee and member of the governance and investment committees; and Ventas Inc., where he is chairman of the audit committee. All three are companies listed in the S&P 500. He also serves on the advisory council of Gender Fair. He has served as a member of the executive committee and the board of governors for the National Association of Real Estate Investment Trusts (NAREIT), the primary industry group for REITs in the United States. Mr. Rakowich was appointed to The Pennsylvania State University Board of Trustees in 2014 and serves as chairman of the university board's audit and risk committee. In 2010, the Penn State Alumni Association named Mr. Rakowich a Penn State Alumni Fellow, a lifetime designation and the highest award given by the association, recognizing outstanding professional achievement. He also has served on the real estate advisory boards of the Smeal College of Business at Penn State, The Owen Graduate School of Management at Vanderbilt University and The Kellogg Graduate school of Management. In addition, he served on the Global Leadership Council at Colorado State University. Mr. Rakowich currently serves as chairman of the board of Colorado UpLift and is a member of the board of the Alliance for School Choice in Education (ACE) and of PIVOT, three non-profits focused on educating at-risk children in the inner city. Mr. Rakowich has made several appearances on CNBC, CNN, Fox, Bloomberg and National Public Radio and has been quoted in publications such as The Wall Street Journal, Institutional Investor and Forbes magazine, on behalf of the real estate industry and Prologis

In this episode, we talk to Ande Frazier (Behavioral Finance Expert & Author) as we discuss what we learn from our parents can determine how we deal with money, why she lets her kids learn some money lessons on their own, and more.

Purchase her book here

**More on Ande**

Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® is inspiring women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations.

Ande began her more-than-27-year career as a financial adviser but quickly realized that traditional planning methods didn't account for how much emotions factor into financial decision making. In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It's not women's finances that determine their self-worth. It's women's sense of self-worth that determines their finances. And like that, a new philosophy was born.

In 2020 Ande published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande's book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Ande Frazier (Behavioral Finance Expert & Author) as we discuss what we learn from our parents can determine how we deal with money, why she lets her kids learn some money lessons on their own, and more.

Purchase her book here

**More on Ande**

Ande Frazier CFP®, CLU, ChFC, RICP, BFA™, ChSNC, CDFA® is inspiring women to take control of their money by breaking down the emotional, behavioral and societal barriers that prevent them from building strong financial foundations.

Ande began her more-than-27-year career as a financial adviser but quickly realized that traditional planning methods didn't account for how much emotions factor into financial decision making. In her subsequent years educating other advisers and consumers, she saw again and again that conventional wisdom about women and money was flawed: It's not women's finances that determine their self-worth. It's women's sense of self-worth that determines their finances. And like that, a new philosophy was born.

In 2020 Ande published her first book with ForbesBooks, Fin(anci)ally Free! 11 Conversations to Have With Yourself About Life, Money & Your Worth. Ande's book is a guide to help women feel secure in their futures, to integrate self-worth and net-worth across generations.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Michael Solomon (Co-founder of 10 Management & Author) as we discuss his new book, how the best talent in tech make themselves marketable to new employers, and what it was like working for Bruce Springsteen for awhile.

Purchase his book here

**More On Michael**

I am a co-founder of two companies: 10x Management and 10x Ascend. ✉ [email protected] ☎ 212-501-0748 🌎 https://www.10xmanagement.com/ 🌎 https://10xascend.com/ Our 2 companies represent some of the world's most sought-after independent technology professionals. Customers include: Google, Live Nation, American Express, eBay, McGraw Hill, UC Berkeley, academia.edu. ▶︎ ABOUT 10X MANAGEMENT ◀︎ At 10x Management, we vet and represent the greatest freelance tech talent in the world. Our top specialists have a record of creating next-level products and industry-leading companies. We can place talent as fast as you require (often within 24-48 hours) and 95% of customers hire the first freelancer we recommend. ▶︎ ABOUT 10X ASCEND ◀︎ At 10x Ascend, we offer salary negotiations as a service. Most of the world's best tech talent doesn't realize (or get) what they're worth. It's our mission to fix that. With a combined 40+ years of negotiating experience, we take great pride in getting you the best deal possible. ▶︎ ABOUT ME ◀︎ I got my start as an entrepreneur in the entertainment industry in 1995 when I co-founded Brick Wall Management, a music management company. I helped shape the careers of musicians like John Mayer, Citizen Cope, and Vanessa Carlton. In 2011, I founded 10x Management with my partner Rishon Blumberg and a brilliant software engineer to create the world's first tech talent agency. I also co-founded the nonprofit organization Musicians On Call, dedicated to bringing the healing power of music to the bedsides of patients at hospitals and nursing homes.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

**This episode was recorded on March 3**

In this episode we talk to Melvin Figueroa (Founder of Mello Multimedia) as we discuss his background, what goes into a great logo, and more.

Check out his website

**More on Melvin**

Hello, my name is Melvin Figueroa and I am the founder of Mello Multimedia located in Melbourne, FL. I have been working passionately in the design & web design industry creating brand identities and building websites for over 10 years.

I believe a website design should be more than a "pretty" static brochure but instead should be a dynamic sales tool for taking your business to the next level.

My core focus is on creating stunning websites that attract new leads and get my client's real results.

Visit our website TheStartupLifePodcast.com

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Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson Avani Garde

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Sinan Aral (Venture Capitalist & Award-Winning Professor at MIT) as we discuss his new book, the concept of "The Attention Economy", and what he is learning from his son.

Purchase his book here

Follow Sinan on Twitter, Instagram, and LinkedIn

Check out his website

**More on Sinan**

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT's Initiative on the Digital Economy.

He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first "Social Operating System" (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments.

Sinan's research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the "World's Top 40 Business School Professors Under 40" by Businessweek.

Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master's degrees from the London School of Economics and Harvard University, and received his PhD from MIT.

He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson Avani Garde

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Christopher Marquis(Award-Winning Professor at Cornell University)as we discuss his new book, advice on doing business in China, and how one student's question changed everything.

Purchase his book here

Chris Marquis is the Samuel C. Johnson Professor in Sustainable Global Enterprise and Professor of Management at the Cornell University Johnson College of Business. Prior to joining Cornell, he worked for 10 years at Harvard Business School and has held visiting positions at Harvard Kennedy School, Hong Kong University of Science and Technology, Peking University, Fudan University, and Shanghai Jiaotong University. Marquis received a PhD in sociology and business administration from the University of Michigan. Marquis' current teaching and research is broadly focused on the two areas of social innovation and change and doing business in China. Under these themes he has examined entrepreneurship in China, the triple-bottom line and building sustainable businesses globally, and business competition in emerging markets. These research projects build on Marquis' earlier research on how business can have a positive impact on society and in particular how historical and geographical processes have shaped firms' and entrepreneurs' social and environmental strategies and activities. His latest book, Better Business: How the B Corp Movement Is Remaking Capitalism, focuses on the potential for stakeholder governance models to reform capitalism. Marquis's research has won a number of national and international awards, including the 2006 William H. Newman Award for best dissertation across the entire the Academy of Management, the 2006 Louis R. Pondy award for best dissertation in organizational theory from the Academy of Management, the 2003 James D. Thompson Award for best graduate student paper from the American Sociological Association, and the 2005 State Farm Doctoral Dissertation Award. He was a finalist for the 2010 and 2013 Aspen Institute Faculty Pioneer Award, a runner-up in the Academy of Management's Best Published Paper in Organization and Management Theory in 2009, and a finalist in the 2004 INFORMS/Organization Science Dissertation Proposal Competition. In 2018 he was given the International Educator Award, from China's State Administration of Foreign Expert Affairs. Marquis has published in Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, American Sociological Review, Harvard Business Review, Organization Science, Stanford Social Innovation Review, and Strategic Management Journal, as well as a number of edited collections. From 2014-2020 he was an Associate Editor at Administrative Science Quarterly and he has served as an elected member of the Executive Committee of the Organization and Management Theory Division of the Academy of Management and of the International Association of Chinese Management Research (IACMR). Before his academic career, Marquis worked for six years in the financial services industry, most recently as vice president and technology manager for a business unit of J.P. Morgan Chase.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson Avani Garde

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma