This time around, our Founder Qasim is joined in studio by Corey Caplan the Senior Director for International Sales at StartWell Member company Gusto Worldwide Media.
Headquartered in Ottawa, Gusto is the world’s leading producer of native 4k food and cooking content, available for television and digital platforms. Seen in more than 170 countries, its award winning series include One World Kitchen, Fish the Dish, The Latin Kitchen, The Urban Vegetarian, A Is For Apple, Crate to Plate, The Edible Roadshow, Licence to Grill and Cook Like a Chef.
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Qasim Virjee 0:03
Don't try don't try try. Alright, welcome back to another episode of the start. Well, podcast My name is Qasim, if you haven't listened to any of our editions before this, I am the founder and CEO of start well and today I'm joined in our studio at main campus here in downtown Toronto on King Street West with one of our members who hasn't joined us before on the mic, but we've talked a few times in the halls about doing this. Now we're doing it, we're doing it. I'm excited for this conversation. So Cory Kaplan, please introduce yourself. Who are you?
Corey Caplan 0:47
Well, you've said my name. That's That's great. As a first start, my name is Cory Kaplan, and I am the Senior Director of International Sales for a company called gusto worldwide media.
Qasim Virjee 1:00
So it's not gusto. Gusto
Corey Caplan 1:03
gusto. I think it's whichever way you prefer to pronounce the word. Delicious. Gousto the Italian
Qasim Virjee 1:12
sounds so tasty. Delicious, is exciting thing, you know? Gousto but if it's like gusto, it's like it's kind of fast.
Corey Caplan 1:18
No, no, it's Gousto. Yeah, say? Say it with say with some some some passion and gusto and, and power. Right, right. So what do you know about gusto? What do you know about what did they tell you about?
Qasim Virjee 1:32
Tell me if this sounds correct.
Corey Caplan 1:34
Okay, let's see how let's see how well you do here.
Qasim Virjee 1:36
My scattered memory. Seems to have the story as a couple of years ago, there was a combined production company and television channel here in Canada that was launched called Gousto. That produced content akin to Food TV, food themed reality television, and, and essentially broadcast its own, you know, productions on Canadian television. Yeah. And that's all I pretty much. Okay. Oh, wait, the curveball, of course, is that most recently, just before you joined us at start, well, the company separated the, if I'm right, the broadcast side of the business was segmented off to Bell Media. And then the licensing arm and content production arm is still together. And that's what you work for.
Corey Caplan 2:30
I will I will clarify. I just I will clarify all of that. No, it's not it's not all wrong. I'm just trying to see how well of a job I did explaining the company to you. But now I will explain it in you know, much more elaborate detail for your for your listeners. So again, the company is called Gousto. worldwide media. The company's been around for quite a while. So it's actually no it's been around in, in, in different forms for about 25 years. Oh, wow. And the company founded by and still run by CEO, and President and Founder Chris Knight, in which city is in Ottawa. So the company is based in Ottawa, right. And I'm working here remotely for for the for the company. But it's been around for a while, and it's always been in the TV production content and sales business. Here in Canada has produced a lot of different kinds of programming for various networks in Canada, the US and around the world, including unscripted series scripted series movies of the week, what have you. We have always