Hi, I'm Dr. Jazz, and I have a Ph.D. in influencer marketing.
Okay, technically, it’s in Communications, Culture, and Media Studies, but a Ph.D. in influencer marketing was the goal! My research focuses on the impacts of social media, the creator economy, and digital culture and communities on society. Through the lenses of sociology, media psychology, and anthropology, I study how influence actually works—how the media we consume shapes what we believe about the world, and about ourselves.
But I don’t just study —I teach. Join me as I break it all down and help you think more critically about your relationship with media and influence.