In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level.

We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Media Club Phoenix, to bring you up to speed with the “2021 State of Social Media.” Here’s what he has to say about where social media is headed and how your business can stay relevant.