The Streaming Revolution Will Not Be Televised

To kick off the second season of Clear the Air, RPA’s own SVP / Executive Director of Strategic Investments, Lisa Herdman, and VP / Director of Media Research, Claire Browne, sit down to discuss the past, present, and future of streaming and how it continues to dominate the media landscape. Together, they analyze why bundles are lucrative business models for streaming platforms to adopt, how ad dollars in the space are expected to increase this year despite the looming danger of a recession, and why we all work in Hollywood now. Sit back and enjoy the ride.