We speak to renowned finance archaeologist William N Goetzmann, Edwin J. Beinecke Professor of Finance and Management Studies & Director of the International Center for Finance at the Yale School of Management as he takes us on a history trip of the stock market and how seismic events have impacted it, and how this might help us better prepare for the aftermath of COVID-19. Professor Goetzmann also explores what it takes to be a great asset management firm and the importance of environmental, social and governance factors in the world of investing.