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The Step-by-Step Guide to Copywriting: Online Learning and Course Design Audiobook by Sandra Shillington


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Title: The Step-by-Step Guide to Copywriting: Online Learning and Course Design
Subtitle: Copywriter's Toolbox, Volume 1
Author: Sandra Shillington
Narrator: Sandra Shillington
Format: Unabridged
Length: 1 hr and 49 mins
Language: English
Release date: 12-27-17
Publisher: Sandra Shillington
Genres: Business, Career Skills
Publisher's Summary:
Do you want to make money Online? Write an Online course!
This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. Its a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if youre not sure yet on what type of course you want to create.
Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.
Members Reviews:
A Frank, No-Frills Guide
Shillingtonâs book is a straightforward, no-nonsense guide to online course design. If youâre expecting first-person tales from the e-learning trenches or meandering case studies, you wonât find them in this book. Similarly, if you're looking for a re-purposed academic dissertation, you won't find it here. This volume is for the course designer unafraid of getting his or her hair mussed, so bring your lunchbox. It's practical, helpful material presented at sea level, not 30,000 feet like many books dealing with e-learning. That said, I would like to have seen a chapter dedicated to Professional Learning Communities (PLCs), a peripheral collaboration framework that operates in tandem with online learning. Maybe in a future edition. All in all, Shillington has delivered. It's a solid beacon for anyone, especially a beginner, grappling with the challenges of online course design.
Very informative. I will have to read it several ...
Very informative. I will have to read it several times to obsorb the ideas. I highlyrecommend it if you are planning to build a solid online course.
Jam-packed with valuable instructions and resources
Two thumbs up for this guide. I've been struggling to find a book that could help me to put together an on-line video course that would be easy to understand and informative to offer the guidance I needed to structure a meaningful training course. Most of them out there are too wordy or contain a lot of fluff. This exceeded my expectations and "over-delivered" in many ways. The author writes instructional materials as an occupation and has a knack for explaining things in a concise and effective manner. She offers great advice,guidance and resources that are very usable. If you're thinking about doing an on-line course, do yourself a favor and get this book. It inspired me to start on mine after I read it because I felt more prepared. I recommend it highly.
Highly recommend for all audiences
Straightforward and presented clearly, with step by step guidelines to help those getting started in this area. Helpful tips and ideas throughout the book. Highly recommend for all audiences, but particularly those considering creating an online class but may feel hesitant - this book will guide you through the process!
Solid information
This was a great overview book. And was more in-depth than I would have expected. A lot of the thing in the book would be applicable to any kind of instruction, not just online.
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