You know when there’s just one quote that really, really sticks? That just gives you an “aha” moment, or a feeling that something “just makes sense”? The day I really started investing in real estate was the day I heard that quote. Sometimes, I wish I had heard it sooner – when I look back, I see tons of money I left on the table through leveraging investing strategies that just didn’t optimize the returns – but that’s a story for another day. Today let’s talk about this quote that literally changed the way I think, not only in real estate investing but also in business in general, and how it’s going to become more and more important in the coming years.