The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!

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Every single week, business owners ask me the exact same question: Steve, what is the best AI to use to grow my business?

My answer usually catches them off guard. I tell them there is no single best AI. Asking which AI is best is like asking a professional athlete which single shot wins every match.

During my ten years playing professional table tennis, I learned very quickly that you cannot win a championship with only a forehand smash. You need a serve, footwork, defence, and the discipline to play the right shot at the right moment.

Business is no different. Over my thirty-one years in marketing and sales, working with thousands of business owners, I have seen every shiny new tool arrive with massive promises. Right now, artificial intelligence is surrounded by unprecedented noise. Owners are signing up for half a dozen subscriptions, playing with prompts for an afternoon, and wondering why sales have not budged.

Novelty does not generate revenue. Elite performance in business, just like in sport, comes from selecting the right tool for the job and embedding it into a disciplined, measurable commercial process. You improve by measuring, training, testing, improving, and raising your game. If you want real commercial growth rather than tech distractions, here is how you should look at AI right now.

1. ChatGPT from OpenAI — your general workhorse and thinking partner

ChatGPT excels when you need a sounding board. If you are struggling with a blank page, mapping out an agenda for a strategic meeting, or brainstorming ideas for a campaign, ChatGPT is unbeatable. It is fast, flexible, and outstanding for broad research and rough drafting.

But remember it is a conversational assistant, not an expert commercial strategist. If you feed it generic questions, it will return generic answers that sound like everyone else. Use it to expand your thinking and break writer's block, but never rely on it as your finished voice.

2. Claude by Anthropic — the thoughtful writer and analytical engine

In my experience, Claude is the thoughtful writer and analytical engine. If you need nuance, deep comprehension, and writing that sounds remarkably natural, Claude is the tool to turn to.

Where many AI tools write in a stiff, robotic rhythm full of predictable corporate buzzwords, Claude handles tone and subtext brilliantly. It is phenomenal for reviewing lengthy contracts, digesting complex market reports, or drafting customer proposals so they sound persuasive and human.

When you want intelligence that thinks deeply and produces articulate long-form content, Claude is your answer.

3. Perplexity AI — your real-time research assistant and fact-checker

Think of Perplexity as your real-time research assistant and fact-checker. Traditional search engines make you wade through pages of sponsored links, outdated blog articles, and SEO spam.

Perplexity flips that model on its head by delivering direct, synthesised answers backed by clickable, real-time sources. If you want to research a competitor, uncover current industry benchmarks, or verify facts before publishing thought leadership, Perplexity will save you hours of wasted browsing. It turns hours of manual legwork into a two-minute executive briefing.

4. The Results Hub AI — where AI moves from the playground into your bank account

Fourth, and most importantly from a revenue perspective, is the AI inside The Results Hub. This is where AI moves out of the playground and directly into your bank account.

The biggest leak in most small businesses is not a lack of clever ideas; it is slow lead follow-up, missed phone calls, and manual administrative friction.

Through Conversation AI and Voice AI, The Results Hub automates your commercial front line. When an enquiry arrives on your website at ten o'clock at night, the AI engages that prospect within seconds across text message, email, or social media. If someone calls while you are busy, a missed-call text-back engages them immediately before they ring your competitor. Most importantly, it qualifies prospects and books them straight into your calendar while you sleep.

That is not novelty; that is automated pipeline growth.

The real difference: thinking tools versus revenue tools

Notice the difference across these tools. ChatGPT and Claude help you think and communicate better. Perplexity helps you research faster. But systems like The Results Hub actually convert interest into booked appointments and bankable revenue.

At RESULTS Mastery, everything we do is anchored in one fundamental principle: you improve your business by measuring, training, testing, improving, and raising your game. Technology on its own is completely worthless without a sound marketing and sales architecture behind it. A bad sales process automated with AI simply produces bad results at five times the speed.

Who wins in the AI era?

The winners in this new era will not be the people who collect the most software subscriptions. The winners will be the business owners who master the fundamentals of lead generation, conversion, and customer retention, and then use targeted AI tools to execute those fundamentals with relentless consistency.

If you are feeling overwhelmed by all the AI noise, or tired of spending money on software that does not generate a clear return, let us cut through the fog together.

Come and see it live: the AI Mastery Summit

If you want to see exactly how to put AI to work growing your business — without the hype and without the noise — join me at the AI Mastery Summit. It is a focused one-day online event where I break down the practical AI tools, automations and follow-up systems that actually move revenue, and show you how to fit them into your existing sales and marketing process. You can reserve your place here: AI Mastery Summit.

Key takeaway

There is no single best AI to grow your business. ChatGPT helps you think, Claude helps you write, Perplexity helps you research, and The Results Hub AI helps you convert interest into booked appointments and revenue. The winners in the AI era are not the owners with the most subscriptions — they are the ones who master the fundamentals of lead generation, conversion and follow-up, then use the right AI tool for each job with relentless, measurable consistency.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

Every single week, business owners ask me the exact same question: Steve, what is the best AI to use to grow my business?

My answer usually catches them off guard. I tell them there is no single best AI. Asking which AI is best is like asking a professional athlete which single shot wins every match.

During my ten years playing professional table tennis, I learned very quickly that you cannot win a championship with only a forehand smash. You need a serve, footwork, defence, and the discipline to play the right shot at the right moment.

Business is no different. Over my thirty-one years in marketing and sales, working with thousands of business owners, I have seen every shiny new tool arrive with massive promises. Right now, artificial intelligence is surrounded by unprecedented noise. Owners are signing up for half a dozen subscriptions, playing with prompts for an afternoon, and wondering why sales have not budged.

Novelty does not generate revenue. Elite performance in business, just like in sport, comes from selecting the right tool for the job and embedding it into a disciplined, measurable commercial process. You improve by measuring, training, testing, improving, and raising your game. If you want real commercial growth rather than tech distractions, here is how you should look at AI right now.

1. ChatGPT from OpenAI — your general workhorse and thinking partner

ChatGPT excels when you need a sounding board. If you are struggling with a blank page, mapping out an agenda for a strategic meeting, or brainstorming ideas for a campaign, ChatGPT is unbeatable. It is fast, flexible, and outstanding for broad research and rough drafting.

But remember it is a conversational assistant, not an expert commercial strategist. If you feed it generic questions, it will return generic answers that sound like everyone else. Use it to expand your thinking and break writer's block, but never rely on it as your finished voice.

2. Claude by Anthropic — the thoughtful writer and analytical engine

In my experience, Claude is the thoughtful writer and analytical engine. If you need nuance, deep comprehension, and writing that sounds remarkably natural, Claude is the tool to turn to.

Where many AI tools write in a stiff, robotic rhythm full of predictable corporate buzzwords, Claude handles tone and subtext brilliantly. It is phenomenal for reviewing lengthy contracts, digesting complex market reports, or drafting customer proposals so they sound persuasive and human.

When you want intelligence that thinks deeply and produces articulate long-form content, Claude is your answer.

3. Perplexity AI — your real-time research assistant and fact-checker

Think of Perplexity as your real-time research assistant and fact-checker. Traditional search engines make you wade through pages of sponsored links, outdated blog articles, and SEO spam.

Perplexity flips that model on its head by delivering direct, synthesised answers backed by clickable, real-time sources. If you want to research a competitor, uncover current industry benchmarks, or verify facts before publishing thought leadership, Perplexity will save you hours of wasted browsing. It turns hours of manual legwork into a two-minute executive briefing.

4. The Results Hub AI — where AI moves from the playground into your bank account

Fourth, and most importantly from a revenue perspective, is the AI inside The Results Hub. This is where AI moves out of the playground and directly into your bank account.

The biggest leak in most small businesses is not a lack of clever ideas; it is slow lead follow-up, missed phone calls, and manual administrative friction.

Through Conversation AI and Voice AI, The Results Hub automates your commercial front line. When an enquiry arrives on your website at ten o'clock at night, the AI engages that prospect within seconds across text message, email, or social media. If someone calls while you are busy, a missed-call text-back engages them immediately before they ring your competitor. Most importantly, it qualifies prospects and books them straight into your calendar while you sleep.

That is not novelty; that is automated pipeline growth.

The real difference: thinking tools versus revenue tools

Notice the difference across these tools. ChatGPT and Claude help you think and communicate better. Perplexity helps you research faster. But systems like The Results Hub actually convert interest into booked appointments and bankable revenue.

At RESULTS Mastery, everything we do is anchored in one fundamental principle: you improve your business by measuring, training, testing, improving, and raising your game. Technology on its own is completely worthless without a sound marketing and sales architecture behind it. A bad sales process automated with AI simply produces bad results at five times the speed.

Who wins in the AI era?

The winners in this new era will not be the people who collect the most software subscriptions. The winners will be the business owners who master the fundamentals of lead generation, conversion, and customer retention, and then use targeted AI tools to execute those fundamentals with relentless consistency.

If you are feeling overwhelmed by all the AI noise, or tired of spending money on software that does not generate a clear return, let us cut through the fog together.

Come and see it live: the AI Mastery Summit

If you want to see exactly how to put AI to work growing your business — without the hype and without the noise — join me at the AI Mastery Summit. It is a focused one-day online event where I break down the practical AI tools, automations and follow-up systems that actually move revenue, and show you how to fit them into your existing sales and marketing process. You can reserve your place here: AI Mastery Summit.

Key takeaway

There is no single best AI to grow your business. ChatGPT helps you think, Claude helps you write, Perplexity helps you research, and The Results Hub AI helps you convert interest into booked appointments and revenue. The winners in the AI era are not the owners with the most subscriptions — they are the ones who master the fundamentals of lead generation, conversion and follow-up, then use the right AI tool for each job with relentless, measurable consistency.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

Discover how to improve your existing marketing, increase the activity that works and test new opportunities to grow your business.

STEP 1: BETTER
Become better at attracting relevant website traffic, converting visitors into enquiries, using LinkedIn and turning prospects into customers. Improve your sales system and invest in developing your sales skills.

STEP 2: MORE
Once you have improved performance, do more of what works. That could mean more effective posting, more SEO work, more website conversion improvements or more activity to attract potential customers.

STEP 3: NEW
Identify opportunities you are currently missing. Could YouTube advertising, paid advertising or another marketing channel help you reach more of the right people? Choose one opportunity, test it and measure the results.

If you are a small business owner looking to improve lead generation and sales conversion, this video gives you a clear starting point.

Explore Results Mastery:
https://the-results-hub.com

Subscribe for practical sales, marketing and business growth advice.

Which area will you focus on first: Better, More or New? Let me know in the comments.

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

If you run a small business, you’ve probably asked yourself this question: how can AI actually help me grow? Not in theory. Not for the big corporations. For my business, with my time, my team and my budget.

I’m Steve Mills from Results Mastery, and I help businesses get more leads and more sales. In this talk, I’ll show you practical ways small businesses are using AI right now to win more customers, save hours every week and make better decisions.

Stay to the end, because I’ll also share the first step I’d take if I were starting from scratch. Let’s get into it.”

In this talk, Steve shares practical ways to use AI to generate more leads, close more sales and save time, with no technical background needed.

Whether you run a team of two or twenty, you’ll learn where AI can make the biggest difference to your marketing, sales and day-to-day operations.

In this video:

Introduction
Which AI you should use
Prompting AI to make you more profit
Summery

Subscribe for more practical marketing and sales ideas.

Get more from Results Mastery: results-mastery.com

Access our state-of-the-art digital business software. - https://the-results-hub.com/

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

Online training is a £10 billion industry today and set to triple by 2030. Here's how consultants, coaches, and advisers can use the Results Hub to turn what they know into a programme that sells, to thousands, without trading more time for money.

For further details go to - https://the-results-hub.com/

Read our blog - https://the-results-hub.com/blog/turn-your-knowledge-into-an-online-training-programme

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

In this interview, I talk to my good friend and business advisor, Peter C Smith. I've known Peter for round about 20 years, and in that time I've come to know him as a great guy and a very knowledgeable person on business growth.

Peter's recently written a couple of books that I'd strongly recommend you take a look at, and I'm sure if you went on to Amazon and typed his name in, you'd probably find them. 

However, I'd even more strongly recommend that you watch this interview, where we talk about business, the challenges many businesses are facing right now, and what they can do about it.

To find out more from me, go to - www.results.mastery.com

To find out more about Peter go to - https://ukba.co.uk/advisors/peter-smith/

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

5 Proven Tips to Grow Your Small Business Fast (That Most Owners Overlook)

Are you struggling to get more leads, customers, and more revenue from your small business marketing? In this podcast, recorded Live on Business Connections Live who are the UK's leading business TV channel. I shares five practical, proven tips to help you grow your small business  strategies drawn from over 31 years of hands-on experience helping more than 10,000 businesses achieve real, measurable growth.

Whether you're just starting out or you've been running your business for years, these are simple changes you can make right away to start seeing better results in your marketing, your sales conversations, and your bottom line.

In this podcast, you'll learn:

✅ 1. How to improve your headlines - There's an old saying in advertising: 'the headline is the advert for the advert'. Get this right and you can double, triple, or even quadruple the number of leads your marketing generates.

✅ 2. Why giving something away for free builds trust and authority - With so much choice available to customers today, giving away a free book, report, e-book, seminar, session, or even your time helps demonstrate your expertise and sets you apart from competitors.

✅ 3. How to use video to grow your business - Video is one of the most powerful tools available to small businesses today, yet most don't use it anywhere near enough. Find out how to change that.

✅ 4. Why picking up the phone still works - In a world of automation and email, the simple act of speaking to more people directly still puts more money in your pocket. Steve explains why.

✅ 5. How to work directly with Steve Mills - For over 31 years, Steve has helped small businesses achieve significant, sustainable growth - with clients averaging 45% growth within 12 months. If you're ready to grow your business with expert support, book a meeting at results-mastery.com.

If you're a small business owner, entrepreneur, or startup founder looking for practical marketing tips, sales strategies, and business growth advice that actually works, this video is for you.

Ready to grow your business? Book your meeting with Steve Mills today at www.results-mastery.com.

👍 If you found this helpful, give the video a like, subscribe for more small business growth tips, and drop a comment below telling us which tip you're going to try first.

🔔 Subscribe to this podcast on small business growth, marketing, and sales strategy.

#SmallBusinessGrowth #BusinessTips #MarketingTips #EntrepreneurTips #SmallBusinessMarketing #SalesTips #GrowYourBusiness #StevMills #ResultsMastery #BusinessCoaching

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

99.9% of business owners know about AI. Only 60% are probably using it, and less than 2% really understand how to use it and the benefits that they would get by doing so. 

I'm not sure if those numbers are accurate (in fact, I just made them up), but they are my perception of where we are right now and where business owners stand regarding the use of AI. Most people know about it, but they don't really use it very well. It's a little bit like search engine optimisation: even after 25 years of search engines, most business owners don't really understand how it works, even though it's fairly simple.

So, in this video, I'm going to show you how to use AI to:
• Save time
• Make more money
• Reduce costs
• Increase sales

Take a look at my latest podcast video!

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

In this episode, I ask a question many business owners are now thinking about:

Should you let AI write your copy?

After a conversation where someone told me they could write better copy than AI, I explain why I think that misses the bigger point.

AI is not just useful because it can write. It can also research, structure ideas, compare examples, create options, and save a huge amount of time.

I also share an example of how AI helped research lots of business and marketing websites in minutes. Work that could easily have taken half a day manually.

But this episode is not about replacing humans.

The best results come from AI and humans working together.

AI can produce the first draft, organise the thinking, and speed up the process. Humans still need to bring judgement, context, experience, personality, and final refinement.

AI does not always get things right, and neither do humans. But together, they can usually produce better marketing, faster, with better results.

If you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

f you want to use AI more effectively in your marketing, join one of my free RESULTS Mastery training sessions or book a free business growth call.

🏓 Book a meeting - https://lnkd.in/ep8Js-hP

🏓 Join my next AI for Business Workshop - https://lnkd.in/dKmYSDdX

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website

Send us Fan Mail

Why do so many small businesses struggle to create enough leads?

It’s usually not because they have a bad business. It’s not because their market has disappeared. And it’s not always because their marketing ideas are wrong.

The biggest reason is much simpler:

They don’t put enough time, effort, and consistent attention into marketing.

In this episode, I talk about one of the most common problems I see with small business marketing: the tendency to behave like marketing butterflies.

That means jumping from one tactic to another — social media, email, ads, networking, SEO, AI, webinars, funnels — without ever spending enough time, money or effort to get really good at any one marketing discipline.

The result?

Lots of activity.
Very little momentum.
And not enough leads.

I’ll explain why consistency matters, why most marketing doesn’t work instantly, and how business owners can start building a more reliable lead generation system.

If you want to find out where your marketing may be leaking leads, download my free report:

The Seven Leaks in Your Marketing Pipeline

You can also join my free RESULTS Mastery training sessions or book a conversation with me about improving your marketing pipeline.

👉 Get the report / join the next training / book a call:

Ready to build your lead generation system? Book a free one-to-one strategy call at results-mastery.com and benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries to create an average of 45% growth within 12 months.

Support the show

Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.

Website