Most entrepreneurs talk about the "win." Lauren Kleinman talks about the trade-offs. From her early days in import-export to leading marketing at Ritual and Scopely, Lauren has been at the center of some of the fastest-growing brands in the world. Now, she's the co-founder of Dreamday and Quality Media, where she’s pioneered a new category: Performance PR.
In this episode, we go beyond the "hustle" to discuss the actual strategy behind performance pr, the power of whitelisting marketing, and the personal toll of high-stakes entrepreneurship.
What you'll learn:
- How performance pr bridges the gap between traditional media and direct sales.
- The whitelisting marketing strategy that is driving millions in revenue for top brands.
- Why Lauren left a stable VP role to start her own agency.
- The "Real Cost" of being an entrepreneur and how to manage the pressure.
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📩 Join the Newsletter for exclusive insights: the-next-chapter-today.beehiiv.comTimestamps:00:00
— Intro: The Real Cost of Being an Entrepreneur 04:15
— The Ritual Story: Scaling a brand from zero 12:30
— What is Performance PR? (The Dreamday Model) 22:45
— The Power of whitelisting marketing and Influencer ROI35:10
— Making the Leap: From VP to Founder
Let's connect on LinkedIn:linkedin.com/in/stevejweiss
See you next episode! Let's Rock n' Roll