The Steven de Cuba Podcast

When you hear the name Fallon Carter, luxury, creativity, and impeccable execution come to mind. Fallon, the Founder and Creative Director of Fallon Carter Events, has been named one of the Top Wedding Planners in the World by Harper's Bazaar, Vogue, and BRIDES magazine—and for good reason. Her signature blend of southern hospitality and international luxury has made her a go-to planner for couples seeking unforgettable weddings around the globe.

In my latest podcast episode, I had the incredible opportunity to sit down with Fallon and dive deep into her inspiring journey from law school to becoming a leader in luxury wedding planning. We talked about what defines true luxury in the wedding world, the future of luxury events, and, of course, some golden insights for wedding photographers eager to break into the high-end market.

Fallon shared a memorable story of how things didn't go as planned at one of her luxury events, and the grace with which she handled the situation was nothing short of remarkable. When you’re managing weddings at this level, the stakes are high—and how you react when things go wrong can make all the difference.

Everyone has a different interpretation of luxury, but Fallon breaks it down in a way that feels both practical and aspirational. She reveals the three must-have elements she believes truly elevate a wedding to luxury status—and trust me, these are tips you won’t want to miss.

One of the highlights of our conversation was Fallon’s advice for wedding photographers who want to stand out in the luxury market. From branding to client experience, Fallon shared key elements that photographers should focus on. She also offered valuable tips on how to build meaningful relationships with planners like herself—a must for anyone looking to break into this space.

With the wedding industry constantly evolving, I couldn’t resist asking Fallon where she sees the future of luxury weddings heading. Her answer was insightful, and she pointed out a few trends photographers should keep an eye on as they grow their businesses in this niche.

Connect with Fallon here:

https://falloncarterevents.com/

https://www.instagram.com/falloncarterevents/

Connect with Steven here:

https://www.stevendecuba.com/

https://www.instagram.com/stevendecuba_weddings

Wedding Photographers are you tired of undercharging? Let's fix that!

Join the Masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024

Recently someone left a comment on my Instagram page and they said: I always have something like: if you are a succesful photographer now, how do you find the time to coach other photographers? I don't believe that.

In this episode, I respond to this comment.

Ready to turn your passion for photography into a full-time business? Sign up for the free masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024

I’m excited to share the latest episode of our podcast, featuring an incredible conversation with Stiven, a recent graduate of The High-End Click coaching program. If you’re looking for practical strategies to transform your wedding photography business, this episode is one you won’t want to miss!

I'm excited to share the latest episode of our podcast, where I sit down with Jiten, a member of The High-End Click coaching program. If you’re looking to transform your wedding photography business, this episode is packed with insights you won’t want to miss!

Meet Garon, one of the members of the High-End Click.

In this episode you're going to discover the most crucial factor that will determine the success of your wedding photography business.

Building a wedding photography business to 6-figures has been a journey of 8 years for me. In this episode, I share my journey with you.

From discovering my passion in 2012 to getting featured as one of the top 10 wedding photographers in The Hague, Netherlands in 2018.

Currently, I'm traveling the world documenting weddings and make multiple 6-figures within my business.

In this episode, I breakdown the biggest lessons that I've learned to take my business to $100K+ and the mindset required to get there.

I also shared with you the most important factors required to take your business to 6-figures.

Download the free guide on the 6-step framework on building a wedding photography business to 6-figures: https://www.stevendecuba.com/weddingguide/

Follow me on Instagram: @stevendecuba

The High-End Click: https://stevendecuba.lpages.co/waitlist-the-high-end-click/

I never liked the idea of coming out
To me, it felt like I needed to tell an important truth about myself and give someone else the power to either accept me or deny me.
It also created a room to let someone make you feel rejected or unloved.
I have 3 siblings and I’ve never heard them coming out as heterosexual.
I always knew there was something different with me.
My youth church group told me it was a sin.
My parents made it seem like it shouldn’t be that way.
The macho guys in at high school always talked about girls.
I thought there was something wrong with me.
Something I needed to fix.
Something I needed to keep a secret.
Something I shouldn’t be sharing publicly.
Because what if they don’t accept me?
And what if my family turns their back at me?
And what if I get bullied for being who I am?
I should definitely keep it a secret, I thought.
Moving out of my parents’ house, living on my own and working on my own self development taught me a lot of things…
It taught me to love and accept myself for who I was – not for who people thought I should be.
It taught me that it really doesn’t matter what people think about you–what matters is what you think about yourself
It taught me that you can’t and won’t be liked by everyone–and that’s okay.
It taught me to focus my attention on the people that actually love and support me–not on the people that wants a different version of me.
It taught me that love always wins. That no matter how I was raised, what the so called "rules" were, or all the conditioning I was taught as a kid, love will always win.
I used to tell myself I needed to change. I used to pray and asked God to change who I was.
"I just want to be like the rest" – I prayed.
And you wanna know what?
I love my self.
Every inch and every cell.
I love my quirkiness.
I love my sense of humor.
I love my way of expressing myself.
And I love exactly who I am, inside and outside.
And I’m not asking you to accept me, I don’t need no one’s approval.
Whether you accept me or not. To me, it’s all about loving myself. (you can always unsubscribe from below every email)
And holy shit, I fucking love myself 
I realized that for the longest time, I gave others the power to have influence over my actions.
We're at a very pivotal point in this world where we need to be able to feel completely safe and free to be unapologetically ourselves.
It's something we should implement more and more in our daily life until it becomes "normal".
So that’s my truth. And today, for the first time ever, I welcome you into my whole and only truth.
Much love,
Steven

Nathalie spoke about her experience with the Offline and Online Mastermind as a family coach that is growing her business online. This one you don't want to miss! Listen now!