In this episode of the Storage Rebellion Podcast, Chris Michaels and Jon Farling break down the biggest mistakes they see new and experienced self storage investors make throughout the entire investment journey.

From finding deals and making offers to underwriting, due diligence, financing, closing, and operations, they share the costly errors that can slow your progress, kill deals, or create unnecessary headaches after closing.

Whether you're working toward your first facility or looking to scale your portfolio, this episode will help you identify blind spots, avoid expensive lessons, and move forward with greater confidence.

If you're serious about building a successful self storage business, this is an episode you won't want to miss.

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When you're ready to take your first step toward building real freedom with Self Storage, ⁠visit ⁠www.thestoragerebellion.com

Most new investors never get stuck because of a lack of opportunity — they get stuck because they don’t know what path to follow.

In Season 2 Episode 1 of the Storage Rebellion Show, we break down the 3 biggest keys to landing your first self storage deal, building momentum, and avoiding the mistakes that keep most people circling for years.

If you’ve been wondering where to start, what actually matters, and how investors go from zero experience to ownership, this episode is for you.

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When you're ready to take your first step toward building real freedom with Self Storage, ⁠visit www.thestoragerebellion.com

Season 1 comes to a powerful close with a conversation about adversity, faith, pressure, and purpose.

In this episode, we dive into how some of life’s hardest seasons are often the very moments God uses to shape us, strengthen us, and prepare us for what’s next. The storms you’re facing may not be punishment — they may be preparation.

We talk about perseverance when things feel uncertain, trusting God when the path makes no sense, and why the greatest breakthroughs are often built in the darkest seasons. Whether you’re battling fear, pressure, setbacks, business struggles, or personal challenges, this episode is a reminder that difficult seasons do not define you… they develop you.

Sometimes the blessing isn’t on the other side of the storm.

Sometimes the storm is the blessing.

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This week on the Storage Rebellion Show, we sit down with Pete Smyth from White Label Storage to talk about what actually drives growth for storage owners today.

We dive into marketing strategies most operators overlook, how White Label Storage has scaled across the country, the mindset required to grow a real company, and where many storage owners are quietly losing leads, revenue, and momentum without even realizing it.

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Most people never get past their first few deals.

Scott Levy has been involved in over $5.4 billion in self storage transactions, and in this episode, we unpack what it really takes to scale beyond the early wins and build something that lasts.

This conversation goes deeper than tactics. We talk about the shift from doing deals to becoming a true operator and leader, and what starts to break—mentally and operationally—as you grow.

Scott shares how to navigate expansion without losing control, where investors get stuck as they try to level up, and what separates those who plateau from those who continue building at a high level.

If you’re chasing growth, this will challenge how you think about your next move—because scaling isn’t about doing more, it’s about becoming someone different.

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Most people talk about scaling. Very few have actually done it.

In this episode, I sit down with Adam Jarrell of American Self Storage, who’s built a 20-facility portfolio generating over $9.5M in revenue, and we break down what it really takes to get there.

This isn’t a highlight reel.

We get into the decisions, mistakes, and hard lessons that shape real operators:

• ​What actually changes as you go from a few deals to a real portfolio

• ​Where most investors stall out (and why)

• ​The operational shifts required to handle scale

• ​Lessons learned the hard way—from deals, people, and growth

• ​What he’d do differently if he had to build it again

If you’re serious about building something that lasts—not just closing your next deal—this is a conversation you don’t want to miss.

No hype. Just real insight from someone who’s in it.

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When you're ready to take your first step toward building real freedom with Self Storage join us at www.storagerebel.com

Most people think growth takes time.

It doesn’t.

It takes the right shifts.

In this episode, we break down three powerful strategies that change how fast you move—internally and externally. This isn’t about doing more… it’s about thinking different, operating different, and putting yourself in positions where progress compounds.

If you’ve felt stuck, slow, or like things “should be further along by now,” this will challenge that.

Because growth isn’t random.And it’s definitely not as far away as it feels.

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When you're ready to take your first step toward building real freedom with Self Storage - www.storagerebel.com

In this episode, I break down a deal that nearly cost me $200,000—and the one mindset mistake that almost made it happen.

This isn’t about bad luck or a complicated structure… it’s about how you think when you’re in the middle of a deal.

Because the truth is, most investors don’t lose money from what they don’t know—they lose it from how they show up. Rushing decisions. Forcing deals. Ignoring what’s right in front of them.

I walk through what I saw, where things almost went wrong, and the shift that changed everything.

If you’re in storage—or looking to get in—this is one you need to hear.

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When you're ready to take your first step toward building real freedom with Self Storage join us at www.storagerebel.com

In this episode, Anthony Kusky shares how he transitioned from completing 1,000+ wholesale deals in residential real estate into self storage—driven by a deeper pull toward purpose.

What happens when you’ve already built success… but know there’s something more?

In this episode, I sit down with Anthony Kusky—an operator who’s completed over 1,000 wholesale transactions in residential real estate. But this isn’t just about volume or deals. It’s about the shift.

We talk about faith, conviction, and what it looks like to step out of a model that works… into something more aligned with who you’re becoming.

Anthony shares his transition into self storage, the lessons learned from years in high-volume wholesaling, and the internal decisions that come with evolving—not just as an investor, but as a man.

This one goes deeper than strategy. It’s about building something that actually matters.

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When you're ready to take your first step toward building real freedom with Self Storage, ⁠⁠join us inside our private network!⁠

Nick Paul didn’t just build a self storage portfolio in New Mexico… he built the discipline, mindset, and identity required to sustain it.

In this episode, we go beyond deals and numbers. We unpack the real story behind Nick’s growth—how his life, values, and internal standards shaped the way he operates and scales.

We talk about what it actually takes to grow a storage business at a high level… without losing yourself in the process.

This is a conversation about:

• ​The mindset shifts required to move from operator to owner
• ​What most investors get wrong about scaling
• ​How life, family, and personal standards influence business success
• ​The discipline behind building something that lasts

Because at the end of the day… storage is just the vehicle. Who you become in the process is what determines how far you go.

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When you're ready to take your first step toward building real freedom with Self Storage, join us inside our private network www.storagerebel.com