The Business You Really Want

The Stories Leaders Tell To Avoid Accountability


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Smart, successful leaders are masters of justification. They can spin elaborate, seemingly ironclad explanations for missed deadlines, underperforming projects, and decisions they wish they could take back. The truth? Accountability issues rarely boil down to time management or the right tools; they are deeply rooted in the powerful, often emotional, stories we tell ourselves to avoid owning the outcome.


In this deep dive, Gwen Bortner and Tonya Kubo expose the most common, insidious narratives that derail accountability—from the "I'm too busy" trap to the "I thought someone else was handling it" deflection. More importantly, we offer practical strategies for dismantling these unhelpful thought patterns, reframing your internal dialogue, and building the necessary structures to move from excuse-making to empowered action.


Stop letting your self-limiting stories control your leadership. Read on to learn how to spot your default excuse and start rewriting your narrative for true, reflective accountability.

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The Business You Really WantBy Gwen Bortner & Tonya Kubo

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