As we close out the year, We Built This Brand takes a step back to reflect on the conversations that defined it.

This special year-end recap revisits the moments, ideas, and voices that shaped our understanding of what it really takes to build something meaningful. From honest conversations about creativity, ambition, and identity to stories of culture, community, and brands that endure, this episode highlights the human side of brand building.

Across these conversations, one theme kept surfacing: joy. Not the polished, performative kind, but the kind that fuels the work, carries us through uncertainty, and keeps the process honest and human, even in a world of constant change and emerging technology.

As we head into a new year, this episode is a reminder of why we build, who we build with, and the stories we’re creating along the way. Thanks for being part of We Built This Brand

Show Highlights:

(00:00) Introduction: Finding Joy in the Journey

(01:06) The Human Side of Brand Building

(03:25) Reframing Value: The Story of Pre-Loved Rings

(06:03) Creative Problem Solving and Identity

(09:11) Rebranding the Anaheim Ducks: A Case Study

(20:13) Exploring the True Meaning of Joy

(22:06) The Impact of 'What Happens Here, Stays Here' Campaign

(25:33) The Beloved Darn Tough Socks Campaign

(32:44) The Phenomenon of K-Pop Demon Hunters

(35:46) Reflections on AI and Creativity

Links:
Start a podcast with HumblePod! https://www.humblepod.com/our-services/
Sign up for our newsletter! https://www.humblepod.com/newsletter-sign-up/