Sales in DACH

The Story behind Sales in DACH


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The Story Behind Sales in DACH
with Helena Klaus, Founder of Sales in DACH

What happens when a trained actress enters the world of B2B Sales?
In this very first episode, Helena Klaus shares the origin story of Sales in DACH – and why the time has come for a podcast that finally puts the spotlight on selling in the DACH region.

She answers the most frequently asked questions from her network, including:
• Who is behind Sales in DACH?
• Why focus on Sales in Germany, Austria & Switzerland?
• What’s missing in today’s sales content and enablement?
• Who is this podcast for – and what can you expect?

You’ll get a behind-the-scenes look at the mission, the gaps we’re closing, and how this podcast will support sellers, leaders, and founders alike.

  • Weekly episodes every Friday – starting August 1st
  • Covering everything from cold calling & mindset to leadership & social selling
  • Featuring top-performing sellers, coaches, and sales experts from the DACH region


Whether you're just starting out or leading a team – this podcast is here to help you succeed in the most complex B2B market in the world.

🎧 Subscribe, tune in, and discover what’s next for Sales in DACH.

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Sales in DACHBy Helena Klaus