Cruise Corner

The story behind Scenic's rapid trade growth


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Co-host Will Payne sits down with Scenic and Emerald Cruises head of sales Jonathan Davies to discuss the company’s standout year, the power of product diversification, and why travel agents remain central to the brand’s success story. Fresh from a stellar 12 months that saw Scenic report a 35 per cent year-on-year rise in trade sales, Davies reflects on his journey since stepping into the role in 2023. He also reveals how the brand’s growing river and ocean portfolios – showcased perfectly when Scenic Gem met Scenic Eclipse in Honfleur – continue to offer agents unique opportunities to sell across sectors.

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Cruise CornerBy Cruise Trade News