Welcome to part two of our interview with Force24 CEO and founder Adam Oldfield. Last time around Adam introduced us to the concept of personalisation, revealing how travel agents can use it to amplify their email marketing. But what does genuine personalisation actually look like and how should it evolve as customers get closer to the booking page? Download the next instalment of this mini-series to find out.

What does Freddie Mercury and the cruise industry have in common? Well, if you attended this year's CLIA Conference, you'd know the answer. It’s not unusual for a celebrity to make an appearance at a cruise event. But when that celebrity passed away in 1991, heads are bound to turn. Enter Jonny Peat, senior commercial manager – cruise at The Advantage Travel Partnership, who dazzled attendees when he arrived at Southampton’s Guildhall dressed in Freddie’s iconic outfit from the I Want to Break Free music video. Now, Peat joins the Cruise Corner podcast to discuss the story behind the stockings, as well as the consortium’s strong start to 2025 and its upcoming cruise conference onboard Sky Princess this October.

Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the answer is ‘hardly any’ then you’re not alone. 

Our inboxes have become congested with brand emails selling everything from Netflix subscriptions to holiday packages, creating a headache for marketers who are trying to reach their audience with something they may actually want to engage with, like a discounted cruise to the Caribbean, for example.

Helping cruise lines and agents cut through the noise is marketing automation platform Force24. CEO and founder Adam Oldfield and Cruise Trade News’ head of digital Richard Seal join the podcast to explain why harnessing personalisation can make your email marketing stand out from the crowd #ad #spon

From Aston Martin to Faberge, Regent Seven Seas Cruises has turned to the power of partnerships to entice land-based luxury travellers to the world of cruising. Will Payne (editor, Cruise Trade News) is joined by the ultra-luxury line's senior vice president of international and consumer sales, Steve Odell, and vice president of UK and Ireland sales, Paul Beale, to see whether this has helped broaden the line’s customer base and to get the latest on its newest cruise ship, Seven Seas Prestige. The trio also chat about their careers to date to offer insight into how to grow a career in cruise, and find out if Paul got to drive away with the Aston Martin he so proudly displayed at the 2025 CLIA Conference... 

We may know an awful lot about cruise, but podcast hosting? Not so much. That’s not going to stop us though! Join hosts Jack Carter (group editor, Cruise Trade News & World of Cruising) and Will Payne (editor, Cruise Trade News) as they share a taste of what’s to come in series one of our brand-new podcast Cruise Corner. Jack and Will also cast their eyes over the cruise news that’s caught their attention over the last couple of weeks and look ahead to the exciting run of guest interviews in the Cruise Corner podcast pipeline.

Hosts Will Payne and Jack Carter reveal what's to come from the Cruise Corner podcast and how agents and industry professionals can utilise Cruise Trade News and World of Cruising to boost their cruise business