The Story Camp Podcast

Episode 1: The measurable task may not be the thing creating most of the value. Efficiency can accidentally optimize away trust, belonging, attention and feeling seen.

A doorman opens doors.

So replace him with an automatic one. Cheaper. Faster. More efficient.

Except opening the door was never really the whole job.

He noticed people. Helped them. Recognised them. Made the building feel safe and welcoming.

And that tiny mistake, confusing the easiest part of a job to measure with the whole job, turns up everywhere.

Maybe before we make something faster, cheaper or automated, there's one more question worth asking:

What else is happening here?

• What if the inefficient part was the bit that mattered?
• Have we optimised the humanity out of everyday life?
• What if the thing you’re automating is doing a job you haven’t noticed?
• Are we measuring the easiest part of the job and destroying the most valuable part?
• What if your most important work is the work nobody measures?

Tune in and join the conversation at: www.storycamp.com