What if the biggest thing standing between you and the career you want… is the story you’re telling yourself about your worth?
In this honest, inspiring episode, we sit down with Sandra Adeyeye Bello—women empowerment leader, founder of SAP Studios NG, and creative director—who opens up about the reality of changing careers, navigating imposter syndrome, and learning to value herself before the world did.
Whether you’re in the middle of a midlife career pivot, launching your second career, or stepping into something new and scary, Sandra’s story is your reminder that perfection isn’t required—but self-belief is.
🔑 In this episode:
The mindset traps that keep us undercharging and overdelivering
Learning to set boundaries and price your value with confidence
How perfectionism and fear of failure show up during transitions
Why women and people of color often carry more internal barriers
Empowering advice for career changers, creative entrepreneurs, and anyone feeling “not enough”
🎧 Perfect for:
Career changers
Women entrepreneurs & solopreneurs
Anyone navigating self-doubt in a new role
Those learning to value themselves in life and business
🎧 Available on Spotify, Apple Podcasts, Audible, and YouTube
📅 Airing Thursday at 5PM ET
#CareerChange #MidlifeCareerChange #SecondCareer #ImposterSyndrome #CreativeEntrepreneur #WomenEmpowerment #PerfectionistRecovery #ClaimYourWorth #SandraAdeyeyeBelo #FoundersJourney #ContentMarketingTips #WomenInBusiness #BoldCareerMoves #TheStoryImTellingMyself
Time stamps:
00:27–00:37 — Meet Sandra Adeyeye Bello: Sandra Adeyeye Bello, content marketing specialist, creative director, Nigerian entrepreneur, Global Ship Renewals Pageant, women in business
02:54–03:35 — Sandra’s Top YouTube Tip : YouTube channel, content creation, solopreneur, marketing firm, content tips
03:35–04:14 — What Does “Claiming Your Value” Really Mean?Women in business, self-worth, internal narrative, people of color, career transition
04:27–05:00 — Story 1: The Freebie Trap: Free work, entrepreneur, trust building, Nigerian woman, Black woman in business
06:42–07:00 — Free Work ≠ Free Marketing: Freemium vs. free work, pricing your services right
07:27–07:54 — “They Paid Me in Airtime”: Discounted pricing, undervaluing your skills
09:09–09:30 — Imposter Syndrome in New Spaces: Confidence gaps, career transitions, international identity
10:06–10:29 — Story 2: The Price of Online Learning: Online classes, self-worth, business pricing lessons
11:16–11:30 — The “Filene’s Basement” Effect: Deep discounting, perception of value, pricing psychology
14:08–15:00 — Story 3: The Wedding Gift That Sparked a Shift: Value perception, broke mindset, product presentation
15:30–16:00 — The Wake-Up Call : Undercharging, poverty loop, learning to charge properly
17:54–18:47 — Unpacking Dissatisfaction: Business burnout, emotional red flags, feeling underappreciated
19:19–20:00 — “Why Them, Not Me?”: Comparison trap, mindset shift, self-doubt in entrepreneurship
21:14–22:00 — Naming the Feelings: Money shame, money talk, self-awareness
23:28–24:00 — Pricing Pushback: Challenges faced by women and people of color in business, boundaries
25:17–26:00 — Introducing: The Money Woman Club: Money mindset, boundary setting, women in business
28:14–29:00 — Free Work vs. Freemium: Knowing your value, strategic exposure, fair exchange
29:30–30:00 — Your Satisfaction Score: Feeling appreciated, identifying scarcity, smart decision-making
31:10–32:00 — Know Your Audience: Right-fit opportunities, collaboration clarity, alignment
33:59–34:25 — “Every Yes Is a No” : Setting limits, people-pleasing, energy management
35:55–36:00 — Give Yourself Grace. Growth mindset, embracing the journey, imperfection
36:50–37:02 — Where to Connect with Sandra YouTube, SAP Studios NG, Instagram, LinkedIn
38:14–38:30 — Bonus: African Fashion YouTube Plug. African fashion, style inspo, creative content
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