Today we talk to Chris Sissons, a Local Marketing Coach and regular at Sheffield's Story Forge club.  Chris is the creator of Telling Stories: Making Business, which teaches clients to tell distinctive, compelling and memorable stories about their products and services.  He also co-hosts his own monthly podcast about Business Storytelling, Find Tell Share, featuring guests from around the Business world. We’ll hear from Chris about the importance of story in his life, the influence of literature, folklore and fantasy on his own storytelling, and some of the storytelling principles which he teaches to his clients.

The Lore & Legend theme music in this episode was performed by Robert Bentall, with additional music from Seikilo museum of ancient instruments. To find out more about episodes of Lore & Legend, you can visit www.loreandlegend.co.uk and check out our episode blog posts.

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