Everyone involved in agriculture needs to better communicate the story of farming. Cam Dahl is the General Manager of Manitoba Pork. He says the sector needs to work together to dispel the myths surrounding modern agriculture.

An article circulated through community newspapers examines the connection between farmers and the "Prove It" generation and the need to better communicate the role of new technology in meeting the need for food. Dahl says while people trust farmers, they don't necessarily understand or trust what they do.

The Western Canadian Wheat Growers have started an online petition about the federal government's plan to reduce fertilizer emissions 30 percent by the end of the decade. Director Jim Wickett says the groups has taken a firm stand in opposition to the proposal, saying it attempts to reduce greenhouse gases, but the actual reduction would be small, and the impact on the food in Canada, and globally, would be significant.

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