Jason Daniel started his clothing business at the age of 16, and at the time he was driven by one thing – getting his own clothes to wear.

The business is  stocked in over 350 retailers nationwide.

Not only does Daniel wear the clothes he sells, but thousands of others do too.

Key points: 

7 mins - worked for free and got at the time what his dream job was 

9.20 -  "if you want it you can get it but you have to believe it"

10  - mindset

13.30- How and why LKI started 

18.23 - How they would design the Clothes

22.00 Why LKI to LKSD 

25min - getting super vulnerable

28min- how to build a relationship with influencers 28min

31min - know your lane

34.30 - LSKD donating and giving back  

38.40min - landmark forum 39hrs over 3days

39 min- How he improved his public speaking skills

44min changing the logo to LKI to LSKD

56min - Don't have a plan B

57 min - HOW to make a product never been shared before. 

Books recommend during podcast. 

https://www.audible.com.au/pd/The-E-Myth-Revisited-Audiobook/B00FPKQTTQ?source_code=M2MORSH051016002X&ipRedirectOverride=true&gclid=CjwKCAjwxaXtBRBbEiwAPqPxcHrP7OtzI1BzJnPhm7cyMLZwAxP6x13beArsKMioKU8T77fOMgOncRoCQTsQAvD_BwE&gclsrc=aw.ds 

Shorts i used in the red bull defiance 150km multistage event. 

https://www.lskd.co/collections/mens-new-arrivals/products/rep-short-shadow