Hamish Edwards - an accountant, speaker and software entrepreneur who has a passion for building innovative technology for the accounting industry. As the Co-founder of Xero, Hamish has played a pivotal role in revolutionising the way small businesses manage their finances both in the UK and globally. 

In this episode Hamish talks through the first formative days of Xero - from listing on the New Zealand stock market based on some bold customer claims, through to landing in the UK and the eventual toll those first eight years took on him personally. We talk about building SaaS products, the impact of the App store, building a community and how Hamish now invests in the future of Accounting technology.

This is the story of... Xero and how a small team of people changed the accounting world forever. Hosted by me - Phil Hobden. 

You can find out more about Hamish and his current fintech rocket-ship Firmcheck at firmcheck.com.  You can find out more about xero at Xero.com.

And as always stay right to the end for a surprise or two each episode! 

#TheStoryOfPod #Mentalhelath #Xero #AML #CloudAccounting #Podcast #Accountants #Fintech #Accountech #KnowItAll #Bookkeepers 

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Feedback: [email protected] 

Links:⁠⁠ https://linktr.ee/TheStoryOfPod ⁠⁠

⁠⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠⁠

David started his career at Deloitte, qualifying as a Chartered Accountant and Chartered Tax Adviser. He led a succession of startups, including seven years as the Founder & CEO of Chaser. After a period of consulting, he is now the CEO and founder of Mayday and it's aim to revolutionise month end...

I talk to David about mistakes made by tech businesses launching in the accountancy market (such as mistaking Customers for clients), hiring future industry ‘Rock Stars', where you start when developing a product, why Focus is KEY and the lessons David has learnt from his previous businesses.

This is the story of... Mayday (and of how to build software for accountants), hosted by me - Phil Hobden.  

For more on David and Mayday visit ⁠⁠www.getmayday.co.uk ⁠⁠

And as always stay right to the end for a surprise or two each episode! 

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Accountech ⁠#technology⁠⁠ #fintech #GetMayDay #techpioneers

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Feedback: [email protected] 

Links:⁠⁠ https://linktr.ee/TheStoryOfPod ⁠⁠

⁠⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠⁠

Lynne Darcey Quigley is a serial entrepreneur, experienced SME business owner and some one with a track record of over 30 years within the credit management industry, including for the last 17 years running one of the UK's leading commercial recovery businesses.

I talk to Lynne about the state of later payments the impact they have on businesses, how credit control is often over looked and how commercial recovery is often misunderstood. We also talk about building tech business in the pandemic and the need for businesses to understand their suppliers better.

This is the story of... Know-It (and of how to spend your time during a pandemic), hosted by me - Phil Hobden.  

You can find out more about Lynne and Know-It at know-it.co.uk and about  Darcey Quigley & Co at darceyquigley.co.uk/

And as always stay right to the end for a surprise or two each episode! 

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Accountech ⁠#technology⁠⁠ #fintech #commercialrecovery #COVID #latepayments #creditcontrol

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Feedback: [email protected] 

Links:⁠⁠⁠ https://linktr.ee/TheStoryOfPod ⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠⁠

Still to come on this season of The Story Of Podcast, with new episodes every two from the 7th January 2024...

Guests including: ⁠Lynne Darcey-Quigley (Know It), David Tuck (Mayday), Hamish Edwards (Xero), Jo Wood (Six Figure Bookkeeper) and Richard Sergeant (the sometimes Bristol, sometimes boat event)

All this and maybe a few extra surprises along the way!

Subscribe & listen on Apple, Amazon Music, Spotify and more!

#TheStoryOfPod #Podcast #Accountants #Fintech #Accountech #KnowItAll

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Feedback: [email protected] 

Links:⁠⁠⁠ https://linktr.ee/TheStoryOfPod ⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠⁠

Sharon Baker founded Kinder Digital Accountants in 2005 and in 2012 started her journey into become a fully digital practice as an early adopter of cloud software Xero. 

A former #Xero MVP award winner and the 2022 Accounting ExcellenceCOVID Hero Firm winner, our chat covers everything from community (and the wider accounting /accounting tech community) to the COVID award and how she supported her teams and clients during those difficult times through to being a tech pioneer and her recent professional (and personal) rebrand! 

It's an open, honest and fascinating conversation with some essential take aways for both accountants and tech vendors. 
This is the story of... Kinder Digital Accountants (and of Sharon herself!), hosted by me - Phil Hobden.  

For more one Kinder Accountants visit kinderaccountants.co.uk

And as always stay right to the end for a surprise or two each episode! 

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Accountech ⁠#technology⁠⁠ #fintech #rebranding #Kinder #COVID #AE22

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Feedback: [email protected] 

Links:⁠⁠ https://linktr.ee/TheStoryOfPod ⁠⁠

⁠⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠⁠

Rachel Harris @ Accountant She is an award winning content creator, author, a speaker, a business owner and accountant!

Rachel has grown the accountant_she community to over 40,000 people which is a portfolio of social media platforms where she creates long and short form content for accountants in training, qualified accountants and small business owners who want to learn more about finance.

This episode we talk about why Rachel set up Accountant_She, how to build (and monetise ) a personal brand, how she's built a company that now has a wait-list to join and how the industry still needs to do more to address accessibility.

This is the story of... Accountant_She (and with it Rachel's journey to being a face of change in the industry)!  Hosted by me - Phil Hobden. 

For more about Accountant-She & Rachel at accountantshe.co.uk and of course on social media.

And as always stay right to the end for a surprise or two each episode! 

#TheStoryOfPod #Podcast #Accountants #Fintech #Accountech#KnowItAll #AccountantShe #RachelHarris #SocialMedia

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Feedback: [email protected] 

Links:⁠ https://linktr.ee/TheStoryOfPod ⁠

⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠

Johann Goree is a Chartered Manager, Strategic Intuit QuickBooks online Partner, a podcaster ('Ask the Accountant'), co founder of Client Engager www.engager.app, and public speaker. He's also the owner of OnPoint Accounting Group , where he has been growing his brand and business through strategic acquisitions of other accounting firms. 

In this episode we talk about the business of acquiring other accountancy firms, the pitfalls and opportunities, how Johann looks at deal structure and how he himself become a tech provider with Client Engager

This is the story of...Onpoint Accounting Group (and a little bit about Client Engager), hosted by Phil Hobden

And as always stay right to the end for a surprise or two each episode!

For more on Johan and OnPoint Accounting visit ⁠www.onpointaccounting.co.uk

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Accountech ⁠#technology⁠⁠ #fintech #AskTheAcoountant #MandA #QuickBooks #Intuit

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Feedback: [email protected] 

Links:⁠ https://linktr.ee/TheStoryOfPod ⁠

⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠

Will is the founder of Farnell Clarke, setting the business up in 2007 having previously worked within a Big Four firm. He wanted Farnell Clarke to be a different kind of accounting firm. He saw an opportunity to utilise technology to drive efficiency and change the way accounting services could be delivered to clients.

Will is author of ‘The Digital Firm’, a blueprint for digital transformation within an accounting firm and recently released the long awaited follow up - 'The Human Firm'.

This is the story of... The Human Firm (and with it The Digital Firm & Farnell Clarke), hosted by Phil Hobden

And as always stay right to the end for a surprise or two each episode!

For more on Will and Human Firm visit www.willfarnell.com

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Accountech ⁠#technology⁠⁠ #fintech⁠ #FarnellClarke #AppAdvisoryPlus #TheHumanFirm

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Feedback: [email protected] 

Links:⁠ https://linktr.ee/TheStoryOfPod ⁠

⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠

Lucy Cohen is a passionate award winning accountant, innovator and industry disruptor. In 2006 Lucy co-founded Mazuma Accountants, a pioneering subscription based accounting practice which now, years on is building its own technology as she continues to drive change and innovation. She written books, won multiple awards and continues to innovate and disrupt the accountancy industry. 

This episode we talk about Lucy's early journey as a female accounting practice owner (and the challenges that brought), about going against the norm to build her business and her approach to technology and innovation!

This is the story of... Mazuma Accountants (and with it Lucy's own journey)! 

For more on Lucy and Mazuma visit www.lucycohen.uk and www.mazumemoney.co.uk

#TheStoryOfPod #Accountants⁠ ⁠#Podcast⁠ ⁠#Innovation⁠ ⁠#technology⁠⁠ #fintech⁠ #AE23 #MazumaMoney #ForgetTheFirstMillion

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Feedback: [email protected] 

Links:⁠ https://linktr.ee/TheStoryOfPod ⁠

⁠⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠⁠

From the creation of one of the UK’s leading online accountancy firms for small and micro-businesses and the sequel of one of the most regarded texts written for accountants, to a revolution in how accounting is presented and what it really takes to make your practice sellable... welcome to The Story Of Podcast!

Launching 16th October 2023, the first five episodes (releasing every two weeks) feature a host of iconic industry guests: Lucy Cohen (Mazuma Accountants), Will Farnell (The Human Firm), Johann Goree (OnPoint Accounting Group), Rachel Harris MBA CMgr MCMI MAAT (Accountant She) and Sharon Baker FCCA 💜 (Kinder Digital Accountants)

And you can listen to the trailer for these first five episodes right now by searching for 'The Story Of Podcast'... now on Amazon, Apple, Spotify and all good podcast platforms! 

'The Story Of...' is brought to you by by Know-it, a platform that allows SMEs the ability to mitigate credit risk, reduce debtor days and increase cashflow. 

#TheStoryOfPod #Podcast #Accountants #Fintech #Accountech #KnowItAll

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Feedback: [email protected] 

Links: https://linktr.ee/TheStoryOfPod

⁠⁠⁠⁠⁠#thestoryofpod⁠⁠⁠⁠⁠⁠ is brought to you in partnership with ⁠⁠⁠⁠⁠⁠Know-it⁠⁠⁠⁠⁠⁠ - the All-in-one credit management solution empowering businesses to mitigate credit risk, reduce debtor days & boost cashflow and ⁠⁠⁠⁠⁠⁠Inside Fintech⁠⁠⁠⁠