OVERVIEW:

Tom kicks off this episode with a story about Regis Philbin, why he was the greatest HOST ever, and what we all can learn from him to connect more effectively with prospects and clients. Michael DeLon is THE authority on BUILDING authority and credibility. Michael DeLon is known as The Credibility Creator. Michael DeLon transforms ordinary professionals into recognized experts by helping them establish, market, and monetize their credibility. He learned about the importance of credibility the hard way. He’s going to share that story with us. Today he's a successful business owner, an Amazon bestselling author, and a sought-after marketing coach and consultant. And, like Regis, he knows what it takes to treat prospects and clients the right way so they tune in and stay tuned.

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DISCUSSED IN THIS EPISODE:

Loom Video Service for Email and Other Content --

Loom.com.

Gift Service that Michael and Tom use:

GiftHopper.com.

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FULL EPISODE VIDEO

https://vimeo.com/585095653?share=copy

HOW TO CONNECT WITH MICHAEL:

Michael’s Website --

PaperBackExpert.com

Find Your Credibi lity Score --

TheCredibilityCalculator.com 

OVERVIEW

Tom kicks off this episode with a story about a vengeful woman and all of the vengeful people who are ready to pounce if you fail in service delivery. His guest, Vance Morris, knows plenty about this. Vance is a Walt Disney World Resort Management Alumni He spent 10 years as a leader in the Resorts before setting out on his own. He established a carpet cleaning business on the Eastern Shore of Maryland where he applies customer service lessons learned from Disney to delight customers and maximize profits. He now shares those lessons with other business people. Vance runs the only Disney Service & Direct Response Marketing business in the galaxy. He coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing.

Vance and Tom trade you-have-to-hear-‘em-to-believe-‘em stories about rotten service and share great insights about how to delight customers and keep the vengeful at bay.

DISCUSSED IN THIS EPISODE

Book I mentioned: Predictably Irrational by Dan Ariely

danariely.com/books/predictably-irrational/

FULL EPISODE VIDEO

https://vimeo.com/585120447?share=copy

Vance’s Book we Mentioned:

Systematic Magic: 7 Magic Keys to Disnify Any Business: How to Out Serve, Out Price & Out Market Your Competition in Any Economy

HOW TO CONNECT WITH VANCE

Vance’s Web Site:

DeliverServiceNow.com

(Sign up for the “Disney Secrets Revealed Blueprint”)

OVERVIEW

Tom kicks off this episode with a story about a burger joint in Toronto that did something wildly entertaining to attract attention. That burger joint AND Tom’s guest, Dr. Pele, are all about informing AND entertaining their prospects and customers. Call it INFOtainment. Dr. Pele is a master infotainer. He and Tom discuss how to bring value to followers with authentic, info-taining content that keeps prospects and customers on the edge of their seats and inspires them to act.

FULL EPISODE VIDEO

https://vimeo.com/585125483?share=copy

HOW TO CONNECT WITH DR. PELE

Dr. Pele’s Book “Social Velocity”

velocityjam.com/social-velocity

Dr. Pele on LinkedIn: linkedin.com/in/drpele/

Seth Godin on Dr. Pele’s Podcast

drpele.com/185-the-practice-of-shipping-creativity-with-seth-godin

Dr. Pele’s Social Velocity Software and Community

velocityjam.com

Dr. Pele’s Website

drpele.com