The StorySelling Podcast

Do you love discounts? In marketing, it's a sure-fire way to encourage quick purchases. But when it comes to building customer loyalty, is it the best way? 🤔
 
When customers are extremely aware of what it means to "get what you pay for", does discounting really help you elevate your brand? Or does it do the opposite?
 
Let me tell you this: if you want to build LOYALTY, your efforts have to go beyond the discount.
 
What else can you do? Well, let me give you a list! Watch this training and tag everybody! 🙌
 
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StorySelling Masterclass 2.0 is now OPEN FOR ENROLMENT! Apply here: https://sixteenramos.com/storyselling-masterclass

This 12-week is the only content marketing program that helps you DOUBLE your revenue through story and sales psychology.

 30+ videos and 9 modules that show you how to:

- Dominate your niche

- Position an irresistible offer

- Build a magnetic brand

- Eatablish an automated & high-converting sales funnel 

- Attract, engage, and convert organically with StorySelling-infused content

- Implement a strong and cohesive marketing plan while having a team behind you to help you gather data and make improvements

 This course is done-with-you with a done-for-you elements:

- We generate 12 weeks of on-brand content for your business 

- We write copy that's packed with personality

- We build your funnel whether you have a product or a service-based business

- We create your very own brand kit so you can stay consistent

Be part of a community of 100+ students that have made $10M in total revenue.

 Apply for the Masterclass: https://sixteenramos.com/storyselling-masterclass

Once approved, you'll get on a 45-minute 6-Figure Action Plan Call where we map out the profit blueprint for your business!

During the call, we'll:

- Draw out a complete roadmap to consistent sales, aligned with your targets

- Establish a marketing strategy you can implement today

- Identify the gaps in your marketing and determine a fix so you can start doing more of what works!

It's a fun call where we go over some math, light numbers, and custom planning! See you there!

TIMESTAMPS & HIGHLIGHTS:

00:30 - Discounting Discussed
03:35 - Reasons for Discounting Product
03:39 - Impulse Buy Trigger
04:35 - Drives Traffic
05:10 - Get ahead of the competition
05:54 - Match Competition Prices
06:20 - Loyalty
07:15 - What happens When You Rely On Discounts
08:15 - Why Shouldn't You Reply On Discounts As A Marketing Tactic
08:50 - Lowering Your Prices Hurts Your Profit
10:05 - Lowers Perceived Value Of Your Product
12:14 - What Else Is There To Give When The Holidays Come
13:40 - Ideas To Go Beyond The Discount
13:43 - Provide Better Experiences
14:37 - Rewards
15:15 - Personalized Recommendations
16:36 - Ease Friction
18:41 - Show Quality

Does DM-ing still work? 

I talked about this in my Generation Six group and I received a bunch of messages from people saying they stopped doing messages for a while.

The reason is because it hasn't worked for them (i.e. hasn't brought in sales, partners, or even basic responses 🙈)

There's definitely plenty of ways to do it wrong. On the flipside, if you only rely on attraction marketing, you're basically posting and waiting. 🤷‍♀️

So do DM's still really work? And if we wanna make it work, how do we do that without chasing people away?

Let's talk about it! ❤️

StorySelling Masterclass 2.0 is now OPEN FOR ENROLMENT! Apply here: https://sixteenramos.com/storyselling-masterclass

This 12-week is the only content marketing program that helps you DOUBLE your revenue through story and sales psychology.

 30+ videos and 9 modules that show you how to:

- Dominate your niche

- Position an irresistible offer

- Build a magnetic brand

- Eatablish an automated & high-converting sales funnel 

- Attract, engage, and convert organically with StorySelling-infused content

- Implement a strong and cohesive marketing plan while having a team behind you to help you gather data and make improvements

 This course is done-with-you with a done-for-you elements:

- We generate 12 weeks of on-brand content for your business 

- We write copy that's packed with personality

- We build your funnel whether you have a product or a service-based business

- We create your very own brand kit so you can stay consistent

Be part of a community of 100+ students that have made $10M in total revenue.

 Apply for the Masterclass: https://sixteenramos.com/storyselling-masterclass

Once approved, you'll get on a 45-minute 6-Figure Action Plan Call where we map out the profit blueprint for your business!

During the call, we'll:

- Draw out a complete roadmap to consistent sales, aligned with your targets

- Establish a marketing strategy you can implement today

- Identify the gaps in your marketing and determine a fix so you can start doing more of what works!

It's a fun call where we go over some math, light numbers, and custom planning! See you there!

Timestamps & Highlights:
02:21 - Thoughts About Direct Messaging
03:40 - Messenger Marketing
04:06 - Attraction Marketing
05:07 - Go-To Tactics When It Comes To DMs
05:50 - Tip #1: Do a Warm Up First
06:47 - How Do You Do The Warm Up
07:07 - What is a Warm Up Message
07:43 - Tip#2: Further the Conversation
10:10 - Some Ways to Further the Conversation
12:23 - Tip #3: Create a Context
15:00 - Summary of the Topic
15:33 - Additional Tip
17:25 - What To Say

 StorySelling Masterclass 2.0 is now OPEN FOR ENROLMENT! Apply here: https://sixteenramos.com/storyselling-masterclass

This 12-week is the only content marketing program that helps you DOUBLE your revenue through story and sales psychology.

 30+ videos and 9 modules that show you how to:

- Dominate your niche

- Position an irresistible offer

- Build a magnetic brand

- Establish an automated & high-converting sales funnel 

- Attract, engage, and convert organically with StorySelling infused content

- Implement a strong and cohesive marketing plan while having a team behind you to help you gather data and make improvements

 This course is done-with-you with a done-for-you elements:

- We generate 12 weeks of on-brand content for your business 

- We write copy that's packed with personality

- We build your funnel whether you have a product or a service-based business

- We create your very own brand kit so you can stay consistent

Be part of a community of 100+ students that have made $10M in total revenue.

 Apply for the Masterclass: https://sixteenramos.com/storyselling-masterclass

Once approved, you'll get on a 45-minute 6-Figure Action Plan Call where we map out the profit blueprint for your business!

During the call, we'll:

- Draw out a complete roadmap to consistent sales, aligned with your targets

- Establish a marketing strategy you can implement today

- Identify the gaps in your marketing and determine a fix so you can start doing more of what works!

It's a fun call where we go over some math, light numbers, and custom planning! See you there!

Learn how to follow-through on your goals!

Watch: 4 Accountability Strategies that Actually Work!
https://www.youtube.com/watch?v=F4UAFRdQ9kw

***The StorySelling Masterclass is NOW OPEN!!!***

Apply for the Masterclass here and get your Free $10K Action Plan here: https://go.sixteenramos.com/freecoaching 

 About the Masterclass:

 Ditch the hard selling and start attracting raving, loyal fans with storyselling!

 In this course, I teach you the 8 elements you’ll need to be able to tell a compelling & cohesive story about your brand and your offer:

• Mastering Your Niche
• Mastering Your Brand
• Mastering Your Offer
• Mastering Your Content
• Mastering Your Visibility and Engagement Tactics
• Mastering Your Sales Strategy
• Mastering Your Online Systems
• Mastering Your Scalability

 Uplevel your marketing in 2021. Apply for the Masterclass here and get your Free $10K Action Plan here: https://go.sixteenramos.com/freecoaching 

Timestamps and Highlights:

03:12 - Goal Setting
04:27 - Procrastination Discussed
06:02 - First Reason Why You're Procrastinating
07:47 - Acquiring Newer/Better Habits to Avoid Procrastination
08:34 - To-Do Lists
09:15 - Productive Hours
09:49 - Planning Your Schedule or Doing Simple Routines
12:10 - Accountability Buddy
14:50 - Second Reason Why You're Procrastinating
18:00 - Quash Procrastination
19:35 - Perspectives
20:35 - Third Reason Why You're Procrastinating
23:00 - Quash Procrastination

Facebook has rolled out this Brand New Pages Experience!

 Some fanpages are already seeing this update, including mine. It's only a matter of time until update is forced on every fanpage.

 If you own a Fanpage for your personal brand or company, this could mean big things for your reach and visibility. 

 In this episode, I share what's new, what I'm looking forward to, what i'm apprehensive about, and how we page admins can optimize this new Pages Experience!

 ***FEATURED DOWNLOAD***

Want to grow your Page in 2021? Get my storyselling resource vault!

go.sixteenramos.com/innercircle

 The 10 Ultimate Storyselling Tools include:

✨ 2498 Canva Graphic Templates

✨ 400 Captions for Engagement

✨ 100 Content Prompts for Product Businesses

✨ 100 Headline Templates

✨ 40 Direct Message Templates for Businesses

✨ 30 Bookend Story Graphics

✨ 25 Magnetic Questions

✨ 21 High-Performing Tactics to Grow Your Facebook Group

✨ 18 Instagram Story Tricks

✨ Top Hashtag Vault (175 trending hashtags)

 Be a supporter here: go.sixteenramos.com/innercircle

Timestamps and Highlights:

01:13 - Brand New Fan Page Experience
02:12 - Fanpage Admin
03:27 - Redesign Layout
03:41 - Dedicated Newsfeed
04:34 - Follow Button
05:09 - Easy Navigation
06:21 - Safety and Integrity Features
09:27 - Initial Experience
12:12 - Can't Switch Back
13:34 - Huge Drop on Viewership
14:59 - Comment Other People's Content
16:01 - Actionable Insights
16:47 - New Q & A Features
20:08 - End the Q & A
21:52- Content
22:31 - 10 Ultimate Storytelling Tools

4 Accountability Strategies that Actually Work

2021 is here!!!  Unpopular opinion: this might be the year we find out that 2020 was actually the best year in the context of business.

 I know a lot of you are relieved that 2020 is finally over, but I think we also owe it some gratitude.

 2020 forced us all to explore our limits and defy them.  And now, we can make better, smarter choices for ourselves. It's all very exciting to me!

 'tis the season for better habits so to help you get started on the right foot, I'm starting 2021 with my Top 4 Accountability Strategies.

 Whether you're an entrepreneur, content creator, or an all-around hard worker with big goals, accountability plays a vital role in hitting that target.

 There's more to it than just declaring your goals 😉 In this episode, I talk about my top accountability strategies and why they are my absolute favorite moves towards better habits! 

 ***FEATURED DOWNLOAD***

Start off the year on the right foot with my TOP 10 ONLINE BUSINESS TOOLS FOR 2021: go.sixteenramos.com/innercircle

What’s included in the TOP LIST?

✨ 2498 Canva Graphic Templates

✨ 400 Captions for Engagement

✨ 100 Content Prompts for Product Businesses

✨ 100 Headline Templates

✨ 40 Direct Message Templates for Businesses

✨ 25 Magnetic Questions

✨ 21 High-Performing Tactics to Grow Your Facebook Group

✨ 18 Instagram Story Tricks

✨ Top Hashtag Vault (175 trending hashtags)

Get them all by becoming an Inner Circle member here: go.sixteenramos.com/innercircle

Timestamps and Highlights:

04:34 - Your Targets For the Year
07:06 - Set Clear and Realistic Expectations
07:31 - Spend Time and Effort for Your Business
07:45 - "Don't Complain About Results You Didn't Get For the Work You Didn't Do"
08:42 - Prioritize and Be Realistic
09:25 - Be Realistic on Your Expectations You Have for Yourself
09:30 - Be Patient with Yourself
09:57 - Set a More Duable Timeline for Yourself
11:13 - Commit to a Schedule
12:14 - Schedules Help You Build Good Habits
13:12 - Set a Negative Consequence
15:03 - Actions Have Consequences, So Does Inactions
17:14 - Hire a Coach
20:34 - 3 Ways How I Support Someone Who Needs My Help
25:17 - Be an Inner Circle Supporter to Up-Level Your Online Presence and Receive Free Online Tools
26:19 - Blueprint and Strategies Through Bootcamp Coaching
28:00 - Reach Out To Me

3 Ways to Leverage Online Tools to Train Your Teams Remotely

If you are a business owner who is currently finding ways to strengthen the digital side of your business, this video is for you.

 I run a completely-remote affiliate marketing business, where I train all my brand affiliates and my staff to leverage online tools so that our work gets done even without meeting each other.

 2020 tested how strong my online infrastructure was and it led me to discovering some efficiency gaps in my business. I’ve learned to identify which things were not being done fast enough or well enough.

 My strongest business philosophy is that if anything can be done effectively online, it shouldn't be done any other way. And if something can't be effectively done online, be the trail-blazer that figures it out.

 In this episode, I talk about the 3 ways I leveraged online tools this year and which apps and platforms I used to build a better digital infrastructure for my business.

Timestamps and Highlights:

2:39 - Identity Wasn't My Own
3:07 - Personal Branding
4:38 - Branding Yourself
5:36 - Difficulty to Establish Deeper Connections With Your Audience
7:14 - Share the Content on Your Own Feed
7:51 - Personal Brand VS Company Brand
10:08 - People Trust People
10:52 - Expanding Content Topics
14:16 - Monetizing Social Media
15:08 - Self Branding
16:55 - Brand Yourself To Be Hired as Professional
19:40 - Strengthen Personal Brand Along the Company Brand
20:18 - Demonstrate Expertise
21:19 - Do Workout Routine
23:11 - Questions Related to the Topic

*FACEBOOK UPDATE* 

Facebook Prompts are Here!

FREE DOWNLOAD: 100 Facebook Prompts sixteenramos.com/resources

Let me show you 3 ways you can use it to grow your business and 10x engagement in your Facebook Groups!

Timestamps and Highlights:

0:44 - Brand New Facebook Update
1:24 - Facebook Prompt
3:34 - Facebook Prompts Definition
4:35 - Experience of Using Facebook Prompts
7:03 - Creating Facebook Prompts
8:55 - 100 Facebook Prompts
10:58 - Run Challenges
13:51 - Collect User Generated Content
15:20 - Welcome New Members in the Group

3 Ways to Leverage Online Tools to Train Your Teams Remotely

If you are a business owner who is currently finding ways to strengthen the digital side of your business, this video is for you.

 I run a completely-remote affiliate marketing business, where I train all my brand affiliates and my staff to leverage online tools so that our work gets done even without meeting each other.

 2020 tested how strong my online infrastructure was and it led me to discovering some efficiency gaps in my business. I’ve learned to identify which things were not being done fast enough or well enough.

 My strongest business philosophy is that if anything can be done effectively online, it shouldn't be done any other way. And if something can't be effectively done online, be the trail-blazer that figures it out.

 In this episode, I talk about the 3 ways I leveraged online tools this year and which apps and platforms I used to build a better digital infrastructure for my business.

Timestamps and Highlights:

3:08 - Efficiency Gaps
6:41 - Digital Remote Work
9:03 - Business Philosophy
10:02 - Streamlining Problems
11:24 - Create Training or On Boarding System
12:20 - Jot Down All Processes
14:12 - Find A Way to Simplify It
16:30 - Airtable
20:13 - Limited Time and Energy
21:28 - Webinars
25:07 - Improve my Communication
25:35 -  Slack
28:23 - Facebook Group
29:33 - Click-Up
33:27 - Voice Call
36:27 - System of Webinars