Chris Brogan is an entrepreneur, an author, a marketing consultant and a speaker… among other titles and skills. He’s also a good guy with a terrific outlook and desire to help, inspire and teach. Chris has written several books, publishes a terrific newsletter and runs Owner Media Group with Rob Hatch. We get to learn about Chris’ story, how hitting a house with his bicycle paints the picture of entrepreneurship and more … as we get to Chris Brogan’s stories.

“I do love brevity. I think the tiny bites matter. People don’t want a lot to consume, until they are ready.“ - Chris Brogan on audience attention

Connect with Chris:

Website

Twitter

Facebook

Chris on Amazon

Owner Media Group

I created this presentation for Kalamazoo Social Media Week 2019. Looking over 70+ episodes, I knew I could bring some lessons to an audience. What I found was so much more than I thought it would be. So… I made it a bonus podcast episode!

The Slide Deck

The Quick Start Guide to Starting a Podcast

Digital Strategist and Social Media Pioneer Jason Falls

Jason Falls is a Digital Strategist, Keynote Speaker, and Thought Leader. He’s co-author of two books… No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing he wrote in 2011 with Erik Deckers.

Jason has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining public speaker and a leading practitioner and analyst in the social listening and social intelligence space. He’s also most-widely known for founding Social Media Explorer, one of the top social media marketing blogs in the world.

“I’ll be frank and a lot of social media people are going to be pissed I’ve said this. If you are banking on [the major social networks] are going to drive 40%-50% of your revenue, you’re sunk. If you’re not also using paid, PR, email marketing, your website… you’re going to fail.” - Jason Falls on digital strategy

Connect with Jason:

Jason’s Website

The Double Barreled Podcast

Twitter

LinkedIn

Today’s guest is a Hall of Fame speaker and emcee, a New York Times best-selling author of six books, an Internet pioneer, a 7th-generation entrepreneur and the founder of five, multi-million dollar companies.

Jay Baer has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince &Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth.

Yet he still has to work at telling his own story, just like the rest of us.

“I have a lot of weird stories from when I was a kid. Stories follow me around. I have a really colorful life. I really have to get better at telling my own stories and not just case studies. But that’s why I spend a lot of money and time on coaches to become a better storyteller.” - Jay Baer

Connect with Jay, Convince & Convert and read Talk Triggers:

Jay’s website

Talk Triggers

Twitter

LinkedIn

YouTube

Facebook

Medium

Convince and Convert

Chris Krimitsos gets called “changemaker,” “motivator,” “catalyst for change,” and “inspiration” by those who know him. He works with major corporations’ CEOs, solopreneurs, relative nobodies and well-known personalities. Chris is a national speaker, an event founder and podcast ambassador.

Chris brings the unique perspective of success from both sides of an event. He understands the challenges of the organizer that needs to move an audience, having himself facilitated over 1,000 events that have brought together business owners, toward economic growth, under the umbrella of Tampa Bay Business Owners, which he founded in 2008. That success regionally was the springboard to launching a national event, Podfest Multimedia Expo.

Channeling that energy into creating a documentary, now he is making an impact globally. Under the CK Productions banner, as a filmmaker and producer, Chris has even successfully birthed The Messengers: A Podcast Documentary.

“I created this amazing speech. [Then] I realize a commencement speech has nothing to do about you, but everything to do about the graduating class. I literally had to scrap my entire presentation.” - Chris Krimitsos on knowing your audience

Connect with Chris:

Website

Podfest

LinkedIn

Twitter

Facebook

The Messengers Documentary

If you liked the show, please consider sharing this podcast with your friends, family and network. Your stamp of approval is more valuable than anything I can offer to your network. I appreciate your sharing! Also, leaving a review (and rating) helps spread the word. And just makes me feel warm and squishy.

The Storytellers Network with Dan Moyle publishes every Monday at 7 AM EST.

Storytelling for Networking with BNI Founder Dr. Ivan Misner

The Founder and Chief Visionary Officer of BNI is also an author, a humanitarian, an expert in the field of business networking and a terrific storyteller. Dr. Ivan Misner travels the world discussing referral networking and personal and professional development. He has been featured in the New York Times, the L.A. Times, the Wall Street Journal and on networks such as CNN and MSNBC.

All along the way, Ivan brings life to stories.

“When I tell a story, I do my best to relive it, not retell it. The truth is if you want to be a great storyteller, don’t retell a story. Relive a story.“ - Dr. Ivan Misner

“A story has to have a point. If the story doesn’t have a point, it’s called a joke…. there has to be a lesson.” - Ivan Misner on the power of story

“If they don’t take action, what’s the point of the story? If you can do that with a story, you have hit on every. Single. Cylinder.” - Ivan Misner on the story formula

Connect with Ivan and BNI:

Ivan’s website

BNI website

Ivan on LinkedIn

Ivan on Twitter

Ivan’s YouTube channel

Ivan on Facebook

Storytelling with Native Advertising Expert and Content Creator Chad Pollitt

Chad Pollitt is the Co-founder of Relevance, the world's first website dedicated to content distribution and promotion, news and insights. He’s also an Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers Business School. Plus, Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.

And if that wasn’t enough, this guy is also a member of a Forbes Top 100 list, and author of "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He’s definitely a Business Storyteller. You’re in for a treat, as Chad breaks down storytelling… and what to do after you’ve crafted your story. Don’t “publish and pray.”

“The average storyteller and content marketer will spend $1 on distribution for every $5 we spend on creation…. the average television advertising executive, for every $1 they spend on creation they spend $5 on distribution. “ - Chad Pollitt on the power of distribution.

Connect with Chad:

Chad’s website

Chad’s war article

Twitter

LinkedIn

Relevance

inPowered

Business Storytelling with the insightful author of Marketing Rebellion, Mark W. Schaefer

Mark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His books include the recently published Marketing Rebellion as well as the popular Known, The Content Code, Return On Influence, and The Tao of Twitter. He’s also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, Social Media Marketing World and many other great events. And despite how the world of marketing has changed - as you’ll read in his book - Mark believes in the power of story as well as the power of authenticity in your own story.

“I was terrible when I started [blogging]. In my mind I had the perfect message for my target audience. I was bored, making up stories for what I thought my persona wanted to hear. So I decided to just be myself.” - Mark W. Schaefer on the power of authenticity

Connect with Mark:

Mark’s books

Mark’s website

Twitter

LinkedIn

YouTube

Mark’s musings on Medium

He’s an author of about two dozen books and says: “The future of publishing is about having connections to readers and the knowledge of what those readers want.” Seth Godin pioneered the idea of permission marketing. He’s a storyteller in written and spoken formats.

You can find him at his blog, where he upends the old adage that more is better. Sometimes he writes only a relatively few words, yet gets a ton of attention. His latest book, This Is Marketing, takes a look at the modern marketplace and teaches us that you can’t be seen until you learn to see.

Seth says one way brands set themselves apart is through their story, or their brand.

“Brands aren’t logos. Brands are promises. If Nike opened a hotel … with your eyes closed you’ could figure out what it would be like. But if Hyatt came out with a brand of sneakers, no clue! Nike has a story.“ - Seth Godin on story and brand

Connect with Seth Godin:

Seth’s website

Seth’s blog

Twitter

Seth’s podcast Akimbo

This Is Marketing

Inspirational Storytelling in Business with Joe Pulizzi

From a corporate media job to launching a blog to talk about something no one had heard of yet, to launching a movement, Joe Pulizzi’s journey so far has been pretty incredible. He founded Content Marketing Institute, put on Content Marketing World, has written or co-written about a half-dozen business books including the recent Content, Inc.

Joe’s known for his orange suit – which he explains in our conversation how that all came about – and what he calls his quirky personality. I mean, who else makes lists of 42 as a nod to the Hitchhikers Guide? This creative, authentic, kind, funny storyteller falls into multiple categories, so he wraps up Inspirational Storytellers in Season 5 in preparation for Season 6 and Business Storytellers.

“Some experts out there say there’s just too much content. There’s always been too much content. Since the dawn of time, since printing press was created there’s been too much content for people to engage in. But you always find [your] niche and that’s the opportunity.” - Joe Pulizzi on ‘too much content’

Connect with Joe:

Website

Joe’s 12-month sabbatical

Twitter

LinkedIn

Facebook

YouTube

Content, Inc. and other books