I sat down with Christopher Phin to dismantle the idea that we’re just "content creators" in a digital factory. Chris nailed it: we are Pan-Narrans, the storytelling chimps. We’ve been sitting around fires, and now microphones, sharing truths to make sense of a chaotic world. We dived into why a motorcycle trip isn't just about the bike, but a son honoring his father, and how shifting your physical perspective changes the entire narrative of a photo.

We explored the "cruel mistress" of the algorithm and why chasing trends leads to burnout. Chris dropped serious wisdom on format as the secret to longevity,  it’s the container that lets you pour passion into something predictable for your audience but soul-fulfilling for you. Whether it’s the intimacy of a podcast or stepping into someone else’s shoes - literally, in my case, when I spent a day in drag, it all comes back to intent. If you have a mission, you aren’t just filling a feed, you’re building a legacy of human connection.

What is one "truth" about your life that you’ve been afraid to name, and how would telling that story change things for you?