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The Strategic Business Influencer presented by Zilker Media
The Strategic Business Influencer presented by Zilker Media episodes
- Turning a Voicemail into a Vision: How Emily LaRusch Scaled Back Office BettiesIn this episode of The Strategic Business Influencer, Paige sits down with Emily LaRusch, Founder and CEO of Back Office Betties. What started with one simple frustration, too many voicemails, has grown into a fast-scaling company that provides fractional administrative staffing for small law firms. Emily shares how she built trust in a commoditized industry, grew her business on a lean budget, and carved out a niche against larger competitors by leading with service, culture, and authenticity.21 min
About The Strategic Business Influencer presented by Zilker Media
From the publisher's feed
The Strategic Business Influencer is a podcast for founders, CEOs, and executives who want to outsmart, not necessarily outspend, the competition. Hosted by Paige Velasquez Budde, marketing…
strategist, author and Co-Founder & CEO of Zilker Media, an award-winning PR, brand management and creative agency. The show spotlights gritty, smart leaders who have built companies that dominate their markets not by being the loudest in the room, but by earning trust at scale.
Each episode features candid conversations with entrepreneurs and executives who are redefining modern leadership, building brands that stand out in crowded industries, and navigating the future of business with clarity and purpose. Listeners walk away with practical strategies, fresh insights, and stories that prove influence is about impact.
If you’re ready to learn how today’s most trusted leaders grow their businesses, their brands, and their influence, this is the show for you.
Each episode features candid conversations with entrepreneurs and executives who are redefining modern leadership, building brands that stand out in crowded industries, and navigating the future of business with clarity and purpose. Listeners walk away with practical strategies, fresh insights, and stories that prove influence is about impact.
If you’re ready to learn how today’s most trusted leaders grow their businesses, their brands, and their influence, this is the show for you.