In this sixth episode of the Strategic Storytelling podcast, you'll learn my 4-step method to craft powerful strategic stories. We all have stories, but how do we really make them stand out? How can we make sure they create impact in our audience and market? The answer is: You have to learn the most important COSA (thing) to craft great strategic stories!This episode will be a game changer for you. After you get done listening to it, you'll be able to upgrade your stories right away. Get ready to apply the COSA method!Also, if you or your business need help becoming strategic storytellers, visit my website: www.cesarcastro.comFinally, if you enjoy the podcast, subscribe, leave a review and get notified when new episodes come out.See you next time:-)

In this fifth episode of the Strategic Storytelling podcast, you'll learn the 5 filters that will help you choose great stories.One of the most common questions I get from my clients is: How do I know which story is good? As you start finding stories, you also have to get good a choosing which one has the right elements to assure it'll have impact on your audience.These 5 filters that I share in the episode will help you to distinguish and choose quickly between bad, good, and great stories. The more you practice, the better you'll get. Also, remember to visit my website to find out how I can help you and company: www.cesarcastro.com Finally, in you enjoy the podcast, subscribe so you can get notified when new episodes come out.See you next time :-)

In this fourth episode of the Strategic Storytelling podcast, I'll share with you the 3P´s to be able to speak and communicate with more confidence. I know that public speaking is scary (it's a natural reaction), but at the same time we have to learn how to handle that fear and project confidence so that our audience, teams and customers can trust, know and like us. This is crucial to have more influence and persuasion in our communication. In this episode you'll learn 3 principles that have helped me and my clients become more confident and influential speakers. Also, remember to visit my website to find out how I can help you and your company: www.cesarcastro.comFinally, if you enjoy the podcast, subscribe so you can get notified when new episodes come out.See you next time :-)

In this third episode of the Strategic Storytelling podcast, I'll share the three types of stories that every leaders needs to have in his tool kit. From all my years working with great business leaders, I've come to realize that the best leaders not only have stories, but they usually have three types of stories that help them to connect with their teams, gain credibility and motivate action and results.In this episode you'll learn about these stories and how you can also have them in your tool bag. I think you'll enjoy it!Also, remember to visit my website to find out how I can help you and your company: www.cesarcastro.comFinally, if you enjoy the podcast, subscribe so you can get notified when new episode come out. See you next time :-)

In this second episode of the Strategic Storytelling podcast, I'll be answering an important question, that a lot of my clients usually ask: How can I find good stories? I'm of the belief that in order to be a good story-teller, you first have to be a good story-finder!The challenge is first changing our mindset in regards to what a good story really is, and then having the specific tools that can help us dig up those good stories. I'm sure this episode will be extremely helpful in your story-finding process.Also, if you enjoy this episode, subscribe so you can be notified when new episodes come out.See you next time :-)

In this first-ever episode of the Strategic Storytelling podcast, I'll help answer the question of Why learn Storytelling.One answer is very personal, and the other is more business-oriented. One thing is clear, if you're a leader or business professional, learning to communicate well and tell good stories can make all the difference. You'll find out why!If you love this episode, subscribe so you can be notified when new episodes come out. See you next time ;-)