Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren't willing to cross.

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Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you're chasing profits at the cost of your beliefs, you're not building, you're subtracting.

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Hurrah's Angela Natividad made time on the Fourth of July to chat with Adam about how esports are blowing up, and what outsiders misunderstand. This is easily one of our favorite conversations of the season.

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Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine's trust in real time during this chat. It's both a wide-ranging and extremely focused talk that you are going to play more than once.

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TLDListen: We're changing the intro music and some things about the show. Adam Singer, who was a guest last season, told me the music was ridiculous and he wasn't wrong. So we're updating that.

Please, please, please. If you like the show, tell someone. Give us a review, share your favorite episode on social. Please help get the word out. I really appreciate it.

The Strategy Inside Everything is a labor of love. Each episode takes about 10 hours to produce, all in. I've never had paid ads on the show and I never intend to. I do it because I enjoy the conversations and the opportunity to have them - and what I've learned is that these kinds of conversations are helpful or entertaining to you, too! I'll keep having these kinds of chats. Help us bring them to more listeners like you.

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On this episode, we welcome VCU professor Kevin Rothermel. He's at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.

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This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn't find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.

If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here

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Founder of The Ready and two-time author joined Adam to talk about his insightful new book Brave New Work. He's helped large and small companies develop plans for becoming more productive, faster or whatever they felt they needed to become to create companies that satisfy their teams, customers and stakeholders.

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Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.

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