Keith Stoeckeler dropped in via the internet to talk about the changes to sports fandom and celebrity due to the direct access afforded by social media. We get into who is getting it right and who is next in line to leverage this opportunity.

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Keith Stoeckeler dropped in via the internet to talk about the changes to sports fandom and celebrity due to the direct access afforded by social media. We get into who is getting it right and who is next in line to leverage this opportunity.

This conversation is all about the way brand culture is built up around a mission, and the single minded drive companies take, until they can't. Mike Jones of Resound joins and makes many, many great observations about the two cultures and the output to consumers.

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We had the long awaited conversation with John Burke to discuss the approach to strategy that he's learned over his 20 year career in and out of the marketing business. This is a conversation you don't want to miss. We get into culture and the culture of ideas among other things.

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