The StrategyStory Podcast

By Kate Hooper

We’re a podcast bringing you cutting edge thoughts and real world stories to help you develop your strategy and communications.... more

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FAQs about The StrategyStory Podcast:

How many episodes does The StrategyStory Podcast have?

The podcast currently has 26 episodes available.

The StrategyStory Podcast episodes:

May 07, 2024 What Can We Learn About Storytelling From Scotland’s Whisky Industry? - Ewen Mackintosh, Gordon & MacPhail
“If you don't see it, you can't feel it.”
Ewen MacIntosh.

There is an art to storytelling, and it could be said that Scotland’s Whisky industry really has that art sussed. Ewen MacIntosh has recently retired from a 33 year career in the family owned, premium spirits company Gordon & MacPhail, the last decade of which he held the position of MD.

In this episode, we hear Ewen’s story and reflect on his time at the company. We also delve into the winning recipe for not just good storytelling, but great storytelling.

Great storytelling captures our minds, our attention and crucially, our hearts.

In this episode you will learn more about Ewen, you will learn more about the Whisky industry, and you will most definitely learn more about some key ingredients required to shape a great, authentic story to reach customers and colleagues.

...more
44min
April 16, 2024 Do You Want to Create a Strategy and Communication Approach in Your School That Will Actually Work?
Schools Special Episode

Do you want to create a strategy and communication approach in your school that will actually work?

‘We often see strategies developed at that leadership level...Then it’s presented to the community, and there’s not the buy-in or the understanding of that strategy, because it hasn’t emerged from the voices of the community."
David Burton
Principal Consultant, Independent Schools Victoria (ISV)

StrategyStory was set-up to tackle the challenge that around two thirds of strategies fail.

Our solution? Stories drive action and connection, so put storytelling back at the heart of matters.

We've been working in partnership with ISV for six years now. As we prepare to launch a new suite of programs in Australia, we speak with the ISV team about the critical need to embrace a strategic approach to address challenges facing schools. We delve into the significance of storytelling to build community and engagement, while offering some practical tips, and we hear from a Principal leading a school who took part in one of our programs.

You can find out more about the StrategyStory programs for 2024 here.
...more
35min
March 21, 2024How Can I Lead Transformation in an Organisation? - Mini Masterclass 7
"Transformation" is one of those words we hear everywhere. But what does it really mean, and how do we actually bring about change in organisations?
In this short masterclass all these questions will be answered by Professor Donald Maclean, who has been researching transformation for over a decade. Breaking it down into three steps: "reimagine", "re-energise", "refocus", he'll walk you through how to shake things up in a way that feels more natural and human.
Themes and Topics:
00:52 - Introduction
02:26 - Donald's research
06:00 - Step 1 - Reimagine
08:15 - Step 2 - Re-energise
11:00 - Examples
16:40 - Step 3 - Refocus
21:00 - Recap
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
25min
February 27, 2024How Do I Drive an Emotional Connection to Strategy? - Mini Masterclass 6
In this Mini Masterclass, communications expert Kate Hooper walks you through her 3 steps to foster an emotional connection to any strategy/ambition/vision/big idea! Using 'Simplify', 'Personify' and 'Amplify', learn how to make your strategy really land by communicating it with your team on a human level.
Themes and Topics:
00:50 - Introduction: Simplify, Personify, Amplify
02:24 - Simplify - Turn complex strategies into something people can understand
04:30 - Personify - Let people connect with a strategy by allowing them to see themselves in it
13:00 - Amplify - What is the best method of communication for your team?
More info:
Sign up to our newsletter here!
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
18min
January 14, 2024How Can I Lead Teams Through Change? - Mini Masterclass 5
Back in the hot seat for another Masterclass, Professor Donald Maclean walks us through the concept of "Deep Structure" and how we can use it to lead teams through change.
Transformation can be a scary and difficult process for an organisation and its workers. In this episode you'll learn why "Deep Structure" is an important tool in navigating this process, what it is, and how you can harness it in your own business.
Themes and Topics:
2:15 - Why is Deep Structure important?
4:35 - Kate and Donald discuss the results of a poll on management styles
7:15 - What is Deep Structure?
9:45 - How can we use Deep Structure in organisations?
12:10 - Deep Structure and transformation
17:40 - Summary
More info:
Sign up to our newsletter here!
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
22min
December 20, 2023How Can I Communicate My Strategy? - Mini Masterclass 4
Devising your business strategy is only the first step - how do you make sure it lands with the people who will deliver it?

StrategyStory believes strong, effective communication is vital in getting people behind a strategy. In this masterclass, Donald Maclean asks Kate Hooper to walk you through her 3 steps to support excellent strategic communication. You'll learn how to use storytelling to engage your team with your strategy in order to drive the action that you want to see.
Themes and Topics:
01:40 - Why should you care about communicating strategy?
04:28 - "Culture eats strategy for breakfast"
06:35 - Step One: Bring it to life
11:40 - Step Two: Bring people together
16:16 - Step Three: Bring communications up the agenda
19:05 - Casestudy: Ooni outdoor pizza ovens
24:05 - Summary of the three steps
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
27min
November 30, 2023How Can I Look at Strategy in a New Way? - Mini Masterclass 3
What is emergent strategy, and how could it revolutionise the way we manage organisations?
Find out in this Mini Masterclass where Professor Donald Maclean will be quizzed by Kate Hooper on the ideas behind emergent strategy, how it harnesses creativity, and how it could be managed.
Themes and Topics:
1:46 - Why should we care about emergent strategy?
3:15 - Command and control management isn't working anymore
5:16 - Emergent strategy as an alternative - what is it?
10:59 - Why are people interested in emergent strategy?
11:40 - How could it be managed?
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
15min
November 22, 2023How Can I Use Storytelling to Drive Change? - Carolyn Currie, Women's Enterprise Scotland
What if storytelling helped you to achieve your business’ dreams?
This week Carolyn Currie, Chief Executive of Women’s Enterprise Scotland (WES), shares how storytelling is central to her aim to make Scotland world-leading in its support for women-owned businesses.
Kate and Carolyn discuss how sharing stories about WES inspires young women and girls, how story drives policy change, and the role of stories in forming compelling strategies and engaging leadership.
Themes and Topics:
00:54 - Donald and Kate introduce the themes of the episode
06:58 - Carolyn's background in business
09:00 - The vision behind WES
10:55 - Shocking statistics: the barriers to entry women business-owners face
17:15 - The role of storytelling in achieving WES's agenda
21:14 - Developing successful strategies: capturing the imagination
27:05 - Carolyn's final message for aspiring women entrepreneurs
29:37 - Donald and Kate's breakdown of the episode
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
40min
November 15, 2023How Can I Harness the Power of Podcasting? - Bonus Episode
Introducing a special bonus episode with podcast know-it-all Colin Gray...
As the CEO of podcasting app Alitu and all-around podcast bible The Podcast Host, as well as the official partner for The StrategyStory Podcast (!), Colin has a lot to say about the power of podcasting.
Phew... that was a lot of 'podcast's in one sentence!
This week Kate and Donald dissect their podcast journey with Colin, discussing the lessons they've learned, the power of the voice, using podcasting to propel their business, and Colin's top tips to grow your show.
Themes and Topics:
01:50 - What Kate and Donald learnt from creating The StrategyStory Podcast
6:40 - Using podcasting to listen to each other's stories
8:50 - Podcasts harness the power of the human voice
10:50 - Surprises in the podcasting process: joy and accessibility of podcasting
17:47 - Collaboration and working together
20:23 - How to grow your podcast: niche targeting
27:10 - Growing your audience by knowing your audience
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
35min
November 08, 2023How Can I Craft My Business Story? - Mini Masterclass 2
Learn how to be a better storyteller by listening to this Mini Masterclass led by Kate Hooper, ex-BBC broadcaster and digital communications whizz.
You'll not only find out why storytelling is so important for businesses, but you'll also learn how to craft a great story in 3 simple steps.
Themes and Topics:
2:00 - Why do storytelling for business?
4:45 - Step 1 - Know Your Audience
9:32 - Step 2 - Key Elements of Your Business Story
12:43 - Step 3 - Structure Your Story
17:20 - Conclusions - What's the pay-off?
More info:
Visit our website for more information
Find us on LinkedIn, Instagram and Facebook
Contribute your thoughts at [email protected]
Kate Hooper
Donald Maclean
Credits:
Written and produced by Martha Brownill and Kate Hooper
Delivered in partnership with Alitu
Cover art by Cuan Design
...more
20min

FAQs about The StrategyStory Podcast:

How many episodes does The StrategyStory Podcast have?

The podcast currently has 26 episodes available.