Why are Netflix and Spotify investing heavily in AI-powered sound design for niche languages? In this episode, Lucas and Luna explore how these streaming giants are using generative audio to create authentic voiceovers, sound effects, and background audio for content in less commonly spoken languages. They break down the economics, the technology, and the cultural trade-offs. With Spotify shares down 2.9% over the past five days and Netflix down 3.1%, the hosts debate whether this is a costly experiment or a smart bet on global expansion. They also touch on the broader trend of AI-generated audio in media, referencing the latest $439M raise by video-generation startup PixVerse. The conversation is grounded in real examples, including how Netflix is dubbing shows into Quechua and Spotify is creating localized podcast intros.